Do c-stores need to get serious about customer reviews?

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by Jacob Solomon Feb 25, 2023 News
Do c-stores need to get serious about customer reviews?

Feb 24, 2020.

If customers have anything to say about a convenience store, they don't need to worry about it. According to new research, responding to online reviews can be just as beneficial to convenience stores as it is to any other retailer.

According to research by SoCi, the gas and convenience store sector gets a lot of online reviews. The space was sixth out of 18 industries for the reviews received.

According to the research, a 4% increase in conversion per every 0.1-star increase is possible. A 44 percent increase in conversion for a rating that is one full star higher is possible.

Conversion is boosted by 2.5% by every ten new reviews. Retailers that respond to all reviews on the internet are more likely to convert than those that don't. It was anticipated that the conversion rate for convenience store operators would go up.

The importance of c-store responses is tracked by a survey. Sixty five percent of consumers think retailers should respond to reviews. They should only answer negative reviews, according to 18 percent of people.

It establishes a personal connection between a retailer and a customer. Retailers can address negative feedback by responding to it.

The Georgia Tech research found that angry reviews can deter customers from buying a product, even though a survey found that customers find angry reviews less helpful.

Customer reviews affect a convenience store's reputation. How should online reviews be responded to?

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C-stores lost a lot of business during COVID-19. It's important to focus on these now returning customers.

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