Meta rolls out new language model amid Big Tech's AI push, Marketing & Advertising News, ET BrandEquity

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by Samuel Pordengerg Feb 25, 2023 News
Meta rolls out new language model amid Big Tech
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(file image)
Meta Platforms Inc said on Friday it was releasing a new large language model based on artificial intelligence (AI) aimed at the research community, becoming the latest company to join the AI race. The battle to dominate the AI technology space, which until recently existed in the background, kicked off late last year with the launch of Microsoft-backed OpenAI's ChatGPT and prompted tech heavyweights from Alphabet Inc to China's Baidu Inc to create their own offerings.

Researchers and entities associated with government, civil society, and academia will be able to use Meta's LLaMA under a non-commercial license.

The company will make available the underlying code for users to tweak the model and use it for research-related use cases. The model, which Meta said requires "far less" computing power, is trained on 20 languages with a focus on those with Latin and Cyrillic alphabets. "Meta's announcement today appears to be a step in testing their generative AI capabilities so they can implement them into their products in the future," said Gil Luria, senior software analyst at D.A. Davidson. "Generative AI is a new application of AI that Meta has less experience with, but is clearly important for the future of their business." AI has emerged as a bright spot for investments in the tech industry, whose slowing growth has led to widespread layoffs and a cutback on experimental bets. Microsoft Corp, Baidu and Alphabet's Google, meanwhile, are incorporating their respective advanced AI language engines into more mass products like search. Meta in May last year released large language model OPT-175B, also aimed at researchers, which formed the basis of a new iteration of its chatbot BlenderBot. It later launched a model called Galactica, which it said could write scientific articles and solve math problems, but its demo was later pulled down because it repeatedly generated authoritative-sounding content.

Bing can write poems, songs, and quickly summarize almost everything that has ever made it to the internet. Emotions of love, displeasure, and anger can be mimicked by the artificial intelligence bot.


The story was published on February 25, 2023.

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