Blueshift Brings Generative AI to Personalization

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by Lindsey Francy Feb 24, 2023 News
Blueshift Brings Generative AI to Personalization

There is a press release.

There was a report published on February 23, 2023.

Blueshift combines the power of first-party customer data and an integration with Openai to give marketers the ability to reach the next frontier in cross-channel customer engagement. Genai for Personalization combines the power of Generative Artificial Intelligence with first party customer data to give marketers a new level of personalization. This new capability gives marketers the ability to easily access artificial intelligence with a click to generate content in the right tone and style for each customer on different channels.

Blueshift, Thursday, February 23, 2023, Press release picture

There has been an explosion in the number of marketers using Generative Artificial Intelligence. Matching the right content in the right style to each individual customer is a new challenge for marketers. Blueshift gives marketers the ability to generate different variations of a message, but also match the right variation to millions of individual customers, based on their behavior and preferences. For the first time, this combination of customer and content artificial intelligence opens the door to personalization.

Blueshift has been a leader in artificial intelligence for marketing for a long time. Blueshift's Genai for Personalization focuses on personalized content for subject lines and preheader text to increase customer engagement. It is possible for marketers to start with the content they created and ask artificial intelligence to make it more meaningful. It is possible for marketers to decide on the best tone for each customer based on their demographic. A marketer can instantly create a fun, casual or persuasive subject line for a Gen Z demographic, and they can personalize to each customer's unique tastes.

Russell said that Genai for Personalization will be a game-changer for the company. Blueshift's artificial intelligence platform helps us unleash the full potential of our customer data.

Manyam Mallela is the Co-Founder and Chief Artificial Intelligence Officer at Blueshift. Genai for Personalization will allow a new generation of marketers to become data artists, creating content with artificial intelligence and data to drive unparalleled engagement.

Visit blueshift.com to learn more.

Blueshift has something to say about it.

Blueshift works with brands to deliver connected experiences. The Blueshift platform uses patented artificial intelligence to unify, inform, and amplify customer data across all channels. Blueshift gives brands all the tools they need to deliver 1:1 experiences in real time across the entire customer journey. Blueshift has been named one of the fastest growing technology companies in North America in the past three years.

Visit blue shift.com for more information.

The source is Blueshift.

View source version on accesswire.com:

Blueshift bringsrative-ai-to-Personalization

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