STAGWELL'S (STGW) CONCENTRICLIFE LAUNCHES TO ADDRESS THE RISING DEMANDS IN HEALTH MARKETING

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by Lindsey Francy Feb 16, 2023 News
STAGWELL

The next evolution of the health agency model will be brought to you by Concentric Health Experience and Scout.

The two agencies are coming together to form a common-center model that will help brands answer rising consumer demands in health and well-being.

Our goal is to help our clients deliver the human health experience. Ken Begasse said that the current agency models that marketers rely on have a mismatch. The Concentric Life model puts distinct customer expertise needed by marketers at the very center of life and our agency services.

The human connection score is a proprietary tool that helps marketers identify and target the underlying human behaviors that fuel the modern health experience.

The marketing centers of excellence will act as a hub for shared learnings. The central practice of Experience Design is composed of innovation, engagement and ideation, as well as specialized capabilities in social, medical communications, commercial strategy, and content production.

To create relevant brands, the modern marketer needs to be a customer experience expert. Michael Sanzen is the founder of ConcentricLife, a model designed to deliver that across the entire human health and wellbeing journey.

Ken Begasse Jr., founder, chief executive officer, and Michael Sanzen, founder, will lead the company.

The new agency is the result of a collaboration between leaders at Concentric Health Experience, Scout, and Scout Consumer.

The two companies have joined forces to find expert talent for their clients. Through this collaboration, we saw how deep subject matter expertise could inject fresh thinking into our clients' work. There is a distinct gap for an agency that combines specialist practices and flexible talent to build teams that place the consumer'sholistic health experience as the central point of every brief.

New York, San Diego, Chicago, Atlanta, and Ft. are some of the places where Concentric Life employees are located. Stagwell is a challenger network designed to transform marketing. You can find more information at www.concentric.life.

It's about Concentric Life.

The health marketer is facing rising customer demand. With over 20 years of deep subject matter expertise in rare disease, healthcare, andwellness, ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellbeing. At any stage of the health journey, Health at the Center uses our proprietary Human Connection Score to create optimal brand experiences. Visit www.concentric.life to learn more.