CPA Site Solutions Releases 2023 State of Accounting Marketing Report

by Samuel Pordengerg Feb 7, 2023 News
CPA Site Solutions Releases 2023 State of Accounting Marketing Report

PR NewswirePR Newswire

The State of Accounting Marketing Report provides essential insights into the current state of accounting firm marketing and where firms are headed in the future.

The report provides essential insights into the current state of accounting firm marketing and where firms are headed in the future.

One would think that accounting firms would be cutting back on marketing budgets given the current economic environment. According to the findings of a recent survey, most firms are planning to increase their marketing budgets in 2023 or keep them the same.

The report shows a dramatic shift in how firms view word-of-mouth advertising, which used to be seen as the best way to attract new clients. In the report where 80% of firms considered word of mouth most important, favor dropped by half as online reviews and websites increased.

Tiffany Isbell, VP Brand and Content Marketing, says that the shift towards digital marketing reflects goals by firms to keep step, stay competitive, and grow in an increasingly competitive accounting and financial services market.

The report shows that firms' revenue grew at a similar rate. 25% of surveyed firms reported the same annual firm revenue as 10% of the surveyed firms. Evidence shows that there has been a demand for accounting services in times of economic hardship. Businesses and people want to make sure their investments are stable.

Trust in accountants and financial professionals is high. Despite low public trust toward other industries, accountants ranked sixth in Statista's recent rating of America's most and least trusted professions, just below nurses, medical doctors, pharmacists, high school teachers, and police officers.

As busy as firms are, the report shows that the number of firms using an online marketing provider has more than doubled in the last four years.

To hone a sharper marketing strategy, get the essential insights.

The state of accounting marketing report is available.

There is a company called CPA site solutions.

Thousands of community based professionals are helped by innovative marketing and productivity solutions. Financial professionals can find website design, client communications, and marketing solutions tailored to their needs through ProSites' line of business.

Whether you're looking to increase referrals, attract new clients, update your firm's branding, or improve client loyalty, we can help.

You can learn more about ProSites by visiting the website. If you would like to learn more, please visit the website.

You can contact the media.

Tiffany Isbell works for CPA site solutions.

The source of CPA site solutions is found here.

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