Sharyn Smith is the founder and CEO of Social soup.
One of the most effective ways for brands to reach their target audience is through the use of influencer marketing. With the growth of influencer marketing comes more responsibility for brands. It is important for both parties to have an ongoing relationship because of trust and mutual respect. There are specific requirements for disclosure of commercial content in Australia.
There is a reason why disclosure matters.
In Australia, it's mandatory to be transparent about any commercial relationships between brands andinfluencers. Misleading or deceptive advertising is against the law in Australia. If an influencer fails to disclose sponsored content on their profile, it could be considered a violation of the law and they could be fined. It's important for influencer to be transparent to avoid legal issues. It is one of the key focus areas of the ACCC.
It's important to build trust when disclosures are made.
It's important for brands to be transparent about their relationships with other people. Consumers can easily spot when aninfluencer is being paid to promote a product or service. This can make people distrust the brand. It is possible for brands to build trust and credibility with their audience if they are transparent about their commercial relationships with influential people.
Commercial relationships are considered.
Any type of partnership between a brand and an influential person is referred to as a commercial relationship. Monetary compensation is not limited to this.
Being paid money isn't the only form of compensation that could be considered part of a commercial relationship. It is considered a commercial relationship when aninfluencer receives something of value in exchange for promoting a brand.
How to tell what's going on.
It is clear to followers that what they are seeing is sponsored content if they use the native disclosure tool.
If the relationship between brand and influencer goes beyond a single post or campaign, then disclosure should be made every time. This will make sure that followers are aware of the nature of the relationship between brand and influencer.
The importance of influencer partnerships has never been greater.
It gives brands an opportunity to build trust with their customers and is more important than ever before. Positive long-term relationships help keep customers loyal to your brand by keeping them informed throughout their journey with your brand. It is possible to create engaging content which reaches your target audience more effectively with the help of influencer marketing.
It can be beneficial for brands to work withinfluencers to reach new audiences and increase customer loyalty over time. There are strict disclosure rules that must be followed when engaging in influencer marketing activities in Australia. Ensuring that all disclosures are made clearly, openly and consistently throughout your campaigns can ensure that your brand remains transparent while still building strong relationships with its customers.