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Social media networks are expected to have more than 300 million users in the US alone by the year 2027. There are over 4.2 billion people in the global community.
Traditional media is losing its effectiveness in driving traffic, generating leads or encouraging customer loyalty as consumer shopping habits shift to the internet.
It's no longer optional for brands to invest time and resources in developing and maintaining an active social media presence. The ConvertSocial team suggests five ways to build a strong social media presence for your brand.
1. It is cost-effective marketing
It's free to advertise on social media. If you pay for boosted posts on Facebook orInstagram, it's usually less expensive than a full marketing campaign.
It can be more effective to have an active social media account because it allows people to share your posts with others and boost your reach and engagement even further. This strategy is used by brands like Moon Pie. They rocketed to the top of the charts in the Apple and Google Play stores because of their high clickthrough rate.
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2. It boosts search engine visibility
It is possible to increase user engagement and site traffic by establishing active social media accounts. It's not a direct factor in search results, but it shows that your brand has value and trust, which is important for better results.
It's important to remember that social media sites have strong search engine capabilities in their own right because they know that users tend to search for what they want on their platform first More people can connect with your brand's profiles, increase likes, shares, comments, and more if you include a little bit of strategicseo in your social channel content.
Social signals are generated that show people are interested in your content. This pushes it higher in searches.
A survey shows that users are more willing to buy from a company if they've had positive social media interactions. A customer support chat or a positive comment exchange is possible.
Half of the survey respondents feel great about a brand when they feel the company's content is relevant to them as customers, so it's not hard to create these positive feelings. A survey shows that audience engagement is the most important part of a brand's social media presence. The positive interactions show your audience that your company is made up of real people who are just like them, reinforcing your "human connection" and customer loyalty.
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4. It creates a community within your target audience
There is a brand community. The group of people who identify with your brand's persona are the core of the group. It is possible for brands to transform themselves from a storefront to a lifestyle by creating a strong community within their niche.
The emotional ties with existing customers are deepened in communities. People are more eager to share their lifestyle with friends and family when they feel like they belong to something bigger than themselves.
There is a need to create a genuine sense of connection. Friendster's community failed because it didn't connect people in a meaningful way. Red Bull has created a close-knit global community thanks to word-of-mouth.
5. It keeps your name at the forefront of customers' minds
More than half of consumers learn about new businesses through social media. 80% of shoppers buy from brands they follow on social media channels and 40% actively seek out recommendations for products and services through social media platforms.
It's easy to keep an eye on your brand with an active social media presence. This is a great way to get people interested in your brand.
Social media gives a two way street for communication. Customers can engage in a dialogue with brands instead of just talking to them. People are more likely to think of a brand when making a purchase or recommendation.
Your business needs social media, so don't wait for another second
It is not too late to establish an active social media presence. The experience of interacting with a like minded community of other brand lovers and the brand itself is what customers want. They need to see the human side of your company, and you need advertising channels that work.
