Writer’s Block no more: Hootsuite helps customers unleash their creativity with launch of creative tools for social marketers

by Jacob Solomon Feb 7, 2023 News
Writer’s Block no more: Hootsuite helps customers unleash their creativity with launch of creative tools for social marketers

There is a member article.

Hootsuite launched a suite of product features to help social practitioners overcome creative writers' block.

It is difficult to create content. You have a lot of ideas, but the second you start writing, you don't know what to write about. Being creative and delivering content gold on top of all of the other hats that you are wearing is exhausting.

For social practitioners who have to continuously create content to keep their social feeds full across multiple platforms, writer's block is more often than not. There is a lack of ideas and readily available content to post on social, as well as a lack of time to find inspiration. Difficulty coming up with content ideas is the most significant challenge customers face daily, according to a recent survey.

That is the reason why Hootsuite is excited to announce the release of Drawing Blanks.

Drawing blanks has stopped.

Art is one of the most powerful driving forces in this realm and has been proven to drive innovation. A study by Drexel University found that when people completed artwork, they were more likely to engage in other creative activities.

Drawing Blanks: a Creative Workbook for Social Marketers was created with this at the forefront, combining fill-in-the-blanks artwork and wisdom from Hootsuite's very own social team to help social practitioners unleash their creative potential.

There is a gap between a blank screen and a finished social post.

  • Social marketers are encouraged to step away from the blank screen and get their creative juices flowing with the help of coloring book style illustrations. Do you think taking a break to colour inMona Lisa with an iPad or the housewife-yelling-at- a-cat meme is productive? Don't look anymore.

  • Content tips and tricks can be used to create social content. We have tips on how to use creators and connect with Gen Z.

Billy Jones, Senior Director of Brand Marketing, Hootsuite, said there was a huge void in the social media marketing space when it came to supporting marketers with idea generation and content creation. Social content is not seen as a creative act. It's not easy to come up with new ideas on a daily basis across multiple channels. Drawing Blanks helps marketers overcome their writer's block by providing the creative inspiration to start.

The suite of aids was revealed by Hootsuite.

A suite of product integrations and features has been developed by Hootsuite to help social marketers feel more confident in their creativity. In order to build its customers' confidence in creating effective content, Hootsuite has launched.

  • Recommended hashtags: an AI-powered generator within Hootsuite Composer, which generates hashtag suggestions by analysing the content of the social post or supporting image.
  • Integration with Canva, allowing users to create and edit compelling visual content in Canva and share across social networks — all from directly within the Hootsuite dashboard.
  • Content inspiration library: a catalog of content ideas within the Hootsuite platform, organised into four categories — convert, educate, inspire and entertain — to help social marketers find new inspiration for content and fill gaps in their content calendar. Each idea is supported by a recommendation on why/how to use the theme (i.e., using ‘Throwback Thursday’ to revisit a memorable point in time for the brand), a fully customisable image, and templated thought starters to get started on post copy.
  • Grammarly integration in Hootsuite Composer, helping users write clear, concise and mistake-free content through advanced copy suggestions, as well as grammar and spell checks.

It can be difficult to find the inspiration to create content. Natalia Williams, Chief Product Officer, Hootsuite, said that tapping into right brain creativity is at our customers' fingertips. One of the most comprehensive suites of content aids can be found here. We help customers overcome the barriers in their content creation journey and make it easier for them not only to post, but to feel confident in the creative content they are sharing.

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