Genius Sports launches Genius Marketing Suite to revolutionise how brands and sports engage fans

by Lindsey Francy Feb 7, 2023 News
Genius Sports launches Genius Marketing Suite to revolutionise how brands and sports engage fans
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  • Holistic fan engagement platform launched for brands, sponsors, sportsbooks, leagues and teams
  • Designed to address challenges of reaching, engaging and monetising fans, with data-driven marketing tools and personalised content
  • Genius Marketing Suite brings together market-leading media buying, dynamic creative and gamification solutions

Genius Marketing Suite is an all-in-one fan engagement engine designed to transform how a range of partners identify, engage and retain sports fans.

Sports fans want authentic and personalized experiences. Genius Marketing Suite allows brands, sponsors, sportsbooks, leagues and teams to meet the needs of their fans.

The suite of products combines a sports-focused media buying service that gives marketing teams access to millions of fans worldwide, with a dynamic creative solution that makes it easy to design, automate and distribute personalized video and display adverts at scale. The platform has interactive digital engagement tools that help brands establish long-term relationships with fans.

The Genius Marketing Suite is a collection of data driven solutions.

  • Genius Media Buying: A uniquely sports-focused media buying service, helping advertisers find, convert and retain sports fans through highly targeted and efficient campaigns
  • Genius Creative: A one-stop-shop to create, automate and optimise highly personalised dynamic video, display and CTV adverts
  • Genius Games: Made-to-measure gamification solutions, including fantasy, trivia, and predictor games, to engage fans and capture first-party data
  • Genius Data & Content: Interactive and immersive media tools including easily integrated widgets, rich data visualisations and sports data APIs

Genius is a company that helps brands and sports organizations create highly effective sports activations.

Mark Locke, CEO of Genius Sports said, "With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable along with our proven media buying solutions to better serve any brand looking to engage sports fans."

We understand sports fans and how to engage them. Real-time experiences can be created at every step of the marketing funnel, thanks to our leadership in sports data. The Genius Marketing Suite can help you with everything from a sports team trying to sell more tickets to a clothing brand looking for fans.

The official data, technology and broadcast partner of the sports, betting and media industry has launched a new campaign to encourage brands to switch on genius. Sports fans are among the most passionate consumers.

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