Do you need more ideas for video on the internet? Do you want to do a content gap analysis?
You will learn how to use the research tab in the studio to find new videos for your audience.
Why Is the YouTube Research Tab Insights Tool So Valuable?
Social media networks have a search function. Search is a more significant part of the video sharing site. It's true that search is a key driver for discovery across the platform, despite the fact that it's a topic for debate.
If you want potential customers to find your channel and enter your sales funnel, your content needs to be found on YouTube. It's important that you know what type of content your customers are looking for and that you publish it at the top of their search engine results.
The second part of the equation can be tackled by using standard YouTube search engine best practices. Creative elements such as custom thumbnail and copy elements can help improve rankings.
The first half of the equation has often been difficult to address. It is possible that your team used a combination of third-party tools to find and analyze demand for content.
It is much easier for marketers to research topics with the Research Tab Insights tool. It is free to use and allows for seamless collaboration since it is built into the studio.
You can find the new research tab insights tool by opening the studio, navigating to the panel, and selecting the tab.
How to Use YouTube Research Tab Insights
Some of the most helpful features of the research tab insights tool are easy to overlook. This tool can be used to grow your channel, and we are going to show you how to use it.
#1: Research Topics for Your YouTube Channel
To enter a search term relevant to your channel, tap the search bar. A list of search terms, topics, companies, public figures, products, and other categories will be generated by the tool. To research, tap any item.
It's important to note that more narrowly defined keyphrases tend to generate shorter lists. A short list of search results isn't a bad thing.
#2: Identify Competing Content
Do you know what type of content exists on the topic you chose? If your team pursues the topic, what will your channel have to contend with?
You can get a sense of competing content on the same topic by scrolling down to the Watched by YouTube Viewers section. There is recent content on the left panel.
Most of the time, the videos that appear on this panel were published the day before or the day after. It's ideal for assessing new trends for the topic and understanding what types of angles content creators are using right now. The See More link will allow you to see more than the top three videos.
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The thumbnail, channel names, and video titles can tell you a lot about what people are talking about. You can open any video in the app if you want to learn more. You can view the full description, check the chapters, and watch the video there.
It is important to know which videos have been popular for a long time. The most popular videos on the topic are listed in the right panel of the section.
Scan the full list to find videos that have amassed a million or more views. It is a good idea to watch some of the popular videos so you can understand why they are popular. The most reliable information on the topic is offered by them. Is it possible that they use techniques that you can use in your own work?
#3: Check Search Volume for Potential Topics
It is important to choose a topic with good search volume if you want to maximize video views. It's a good idea to use both desktop and mobile app versions of the studio to check the volume of searches.
You can find a list of search terms related to your key phrase in the Searched by YouTube Viewers section of the studio app. You can use the tap to find any of these terms.
Take into account the search volume for each term. There is no right or wrong search volume to be prioritized. Search terms with a lot of views are likely to have more competition. It is possible that terms with low search volume will face less competition.
While the mobile app displays search terms that are adjacent to your keyphrase, the desktop platform creates a list of similar search terms. A search for "digital marketing" will bring up a list of terms that include "digital marketing course" and "what is digital marketing?"
You can use the search results on the desktop to figure out how to position the topic you are already thinking about and what to say about it. Search volume for each search term is revealed in the desktop version of the studio.
#4: Discover Content Gaps for Search Terms
You can make informed decisions when analyzing competing content and checking search volume. If you want to make new videos on topics that are easier to rank for, what are you going to do?
You can use the research tab insights tool to find gaps in the new content. Content gaps are topics that don't produce a lot of search results or areas where most content is outdated.
You can find content gaps in the search section of the mobile app. Content gaps for every search term are not identified by the app. Content gaps can be found for keyphrases that are labeled as topics by the studio.
Click on the Content Gaps Only option to view content gaps on desktop.
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You can build the longest possible list of content gaps if you search both places.
No matter which device you use, you can learn more about the topic. Content gaps reflect topics that are outdated or low quality. When browsing videos for content gaps, focus on areas where your team can add value.
#5: Find Related Topics to Guide Your Content Strategy
You will want to build out your content strategy with related topics after your team has covered core topics. If you know where to look, you can use the research tab insights tool.
You can find related topics in the mobile app. You can open a new search by tapping any of the topics, where you can explore popular videos, content gaps, and search volume. You can use each search to find more related topics.
You can dig a lot deeper with the desktop version of the studio. When you choose a topic from the list of search terms, the related search results page in YouTube opens. Built-in filters can be used to find recent or popular content.
If you scroll past the top results, you'll see the People Also Watched section. Click here to view the chapters and moments for some of the top ranked videos. Extra details can help you decide if a topic is right for you.
Do you want to flag a video for your team to watch? To save the video, click the three dots to the right of the video. If you haven't already set up a research playlist, you can create a new one by selecting the "create new" option.
The people also search for section has tiles for related topics. If you click on any topic that is relevant to your channel and audience, a new search will be opened. You can repeat the steps above to get more ideas for your channel.
Long-form video is the focus of the research insights tool. You can use the tool to research topics on the desktop. You can see what works for short-form video by scrolling down to find a carousel with top ranked shorts.
#6: Assess Your Audience’s Interest in Content Topics
If your team has produced a list of content topics and you have done basic research, then you can get a lot of insight. The Research Insights search tool shows activity for all U.S. based users, not just your audience.
To find out more about your viewers, go to the Your Viewers searches tab on the desktop. The content here is similar to the Searches Across YouTube tab. Clicking on any item in the list will open a link to the search page.
The two tabs are not the same. Your viewers searches tab shows what viewers of your channel are looking for. It can help you find topics that are of interest to your audience, even those that didn't show up in your research.
You can use audience research insights to create a content strategy that is tailored to your audience. They can help you position your content to be more relevant to your audience, as well as give you ideas for partnerships that can expand your reach.
Data from the last 28 days is automatically shown on the audience research insights tab. The tool can be used to find current trends.
Content for every channel isn't displayed in the Your Viewers' searches tab. If you have a small audience or a new channel, you might not have enough data to populate it.
#7: Create Topic Lists for Your Content Plan
You can keep track of your findings in the studio if you use the standard search or audience research tabs. If you want to save it to a list, tap or click the icon next to the search term.
If you go to the Saved tab, you can review your list at any time. If you want to continue researching topics with potential or remove search terms, you can click or tap the bookmarks icon again.
The Saved tab doesn't seem to sync between the mobile app and the desktop version of the studio As you research, make sure to check the mobile app and the browser version for any changes.
#8: Guide Your Content Strategy Automatically
The more you use the research insights tool, the more ideas you can come up with. Search results panels for those and related topics are generated by the tool when you save ideas in the app.
The tool automatically recommends videos on the same topics after you save them. The tool suggested where the most useful new content could be found.
You can begin to research any of the suggested topics by tapping. You can confirm that the topics are relevant to your channel by tapping the three dots in the upper-right corner of the panel. Pick Not Interested if the topics don't work for you.
Conclusion
If you want to learn more about your audience, you can use the research tab insights tool on the studio website. Your team can create effective content that reaches marketing goals if you combine the research insights with the analytic tools.
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