5 influencer marketing trends to follow in 2023

by Anna Munhin Feb 7, 2023 News
5 influencer marketing trends to follow in 2023

In a world where markets are undergoing rapid change and innovation, it is not enough to simply partake in influencer marketing. It's important to be smart about it by keeping up with the latest trends.

Investing in an increasingly important marketing channel that shows no sign of falling to the wayside is one of the five influencer marketing trends worth noting.

1. Video content is king

It won't be the last time you read that video content is king. Video content has been on the list of the best digital and influencer marketing pieces for several years. People are consuming more video and audio content as 5G and fibre gain popularity.

Content creators have more influence on video-streaming platforms thanks to this. Short- and long-form video content is dominating across all industry and influencer levels so it's important to place an emphasis on the creation of video content alongside static assets.

2. Build a relationship – and build it to last

It's important to build a relationship that lasts during your campaign. Nael was named a Forbes Top 50 Social Media Power Influencer for the second year in a row. The reality that it can take time to sell is one of the many reasons he lists.

A long-term campaign with aninfluencer will likely be more effective than a few posts here and there. The positive impact of fostering a stronger, long-term relationship with aninfluencer who matches their ideals, lending a greater degree of legitimacy and authenticity to the communication both parties share, is gaining awareness among brands and businesses.

3. Micro- and nano-influencers lead on engagement

While engagement rates have dropped across social media channels, this isn't the case for most micro- and nano-influencers, who continue to show impressive engagement rates that also drive better conversion rates.

This makes micro- and nano-influencer campaigns a must for brands and business across all industries, not just because it allows them to stretch their marketing budget a little further, but also because it allows them to tap into established target audiences that are deeply connected to the real human beings they The engagement rate of a micro-influencer is more important than the follower number.

4. TikTok is a necessity

There is always room for another social media channel. Due to the Pandemic, TikTok has seen exceptional growth. Many influential people have amassed huge followings on the platform and brought brands into the fold by partnering with them to create sponsored posts

Albert Makoeng, sales director at TheSalt. Source: Supplied.

Albert Makoeng was born on 11/01/2019.

B2BHouse marketers believe marketing teams will double what they spend on TikTok in the next two years, indicating that it's the place to be, and be seen, for some

5. The link between influencer and affiliate marketing

Many marketers think that influencer and affiliate marketing are separate activities, but in reality, both involve an outsider advocating for a business or brand, and the products or services it sells. A percentage commission is paid to the person or organisation marketing their products or services for the traffic or sales generated from their activity. It is clear that the line between the two has become blurred, making it necessary to move beyond using influencer campaigns to simply raise awareness and enable them to drive sales, from which they can make a small profit.

This not only enhances the positive impact an influencer can have on a business, but it also adds a degree of authenticity to their message because it will tend to be reserved for a product or service, they use themselves The results are win-WIN for both the business and the influencer, as well as making the shopping experience for the customer more efficient and convenient.

It's clear that influencer marketing is here to stay. The challenges and opportunities each campaign brings are the perfect motivation for some out-of-the-box thinking that ensures you place your energy, attention, and ad spend in the right place.