Social media has become a reach-based platform selling stories: Shubhranshu Singh

by Anna Munhin Feb 7, 2023 News
Social media has become a reach-based platform selling stories: Shubhranshu Singh

More than half of the consumers from non-metros prefer online shopping while 80% prefer to shop from their phones. The first time a consumer interacts with a brand online, it is almost certainly online.

The direct-to-consumer e- commerce market in India is expected to reach $100 billion by the year 2025.

The focus will shift from Tier 1 cities to Tier 2 and Tier 3 cities. Key categories include fashion and grocery.

Vernacular Voice searches, Social Commerce, Direct-to-Consumer brands, Conversational Commerce and Digital payments are some of the key factors in e-Commerce growth.

The voice will be stronger in the language.

In order to facilitate growth beyond metros, many e-commerce companies have enabled voice-based shopping.

Video content, voice search, and localization will take precedence in the future. The key to winning over customers is through the use of visual content. English and Hindi will not be the sole language of adoption.

This is the first thing. There is social commerce.

The number of people using social media in India is expected to increase. Social commerce is one of the beneficiaries of the rapid rise of social media users. In India, social commerce is gaining popularity.

Social commerce is different from other sales in that it is more transactional. A dedicated base of followers who admire the brand, comment and talk about it, and even share and promote them is how social commerce is built. A strong base of the community is built around a brand in a short period of time.

The feedback system is usually authentic because of the presence of the products on social media. Social commerce can lead to more shopping.

Sales driven by Artificial Intelligence are here to stay. Logistics, warehousing, and other sales channels will continue to grow as social commerce grows.

There are two The Indian D2C industry is growing because consumers are willing to experiment. The D2C industry size is projected to grow by 21 per cent in the next five years.

Tier 2 and Tier 3 cities are the main driving forces behind fashion purchases in India, accounting for 64 percent of all transactions. Growth was driven by fashion in Tier 2 cities and almost 125 million customers placed orders across platforms. Ethnic wear like a Kurti or saree was one of the most popular items here. The majority of sales came from Tier IV cities. D2C brands will play an important role in fulfilling the demand for 'Bharat'.

The beauty and personal care sector has seen a declining trend in the last few years, with the market contracting by almost 11 percent as a result of lower expenditure after the swine flu. At least 30 foreign brands have been attracted to India by online stores. The beauty and personal care market is dominated by tier 2 and tier 3 cities.

The BPC segment is expected to grow to $27 billion in the next few years.

Shoppers love to bargain, so they use bargaining tools to increase engagement and conversion. With the latest tools, you can allow your shoppers to bargain online as well. This selling technique is being used efficiently byKari. Gamification tools are being used by brands to increase engagement. A discount spin wheel is a tool that can be used to surprise users with a discount.

There are three. The conversation is about commerce.

Conversational commerce is about connecting with customers and promoting products and services. It is convenient because it is about reaching shoppers on their preferred communication platforms.

Live chat is a service that allows brands to reach and help customers. Customer support agents can help multiple customers at the same time by using live chat apps.

You don't have to have a website to use instant messaging platforms likeWhatsApp and Messenger. Allowing users to share rich content makes for more engaging conversations.

A piece of software used to answer consumers' questions via text-based messages. Capable of handling more than one consumer at a time.

The benefits to customers are clear, as you can use voice assistants to give consumers answers or direct them to your website. Wouldn't you prefer to wait a few minutes for a reply on a messaging service than to listen to music?

There are four. There is a digital wallet.

The number of people using QR codes for payment is expected to grow toPukiWikiPukiWikiPukiWikiPukiWikisPukiWikisPukiWikisPukiWikis In-store payment using cash, digital wallet, and credit/debit cards was at 38 percent of value, while credit/debit cards were at 18 percent. At the point of sales, the equation will change.

Buy now pay later has been a win-win at both ends. Buyers can purchase expensive items without breaking the bank, while brands can ask for lower initial payments. The growth of BNPL payments is expected to increase at a compound annual growth rate of 28.9%. does not represent the views of the authors of the views expressed here.