Dekuple : What will web eco-design change for digital marketing?

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by Samuel Pordengerg Feb 6, 2023 News
Dekuple : What will web eco-design change for digital marketing?

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Digital accounts for 3% to 4% of greenhouse gas emissions worldwide and 2.5% of the carbon footprint in France according to Arcep. If nothing is done to reduce their footprint, digital-related emissions are expected to grow by 60 percent. Although the perception of the impact of digital is not realistic, it is growing rapidly. 4.2% of global primary energy consumption is related to this impact, as well as 7.8 M m3 of fresh water.

Eco-design for the creation of web applications is on the rise. How are these principles implemented? Is there a desire for brands to adopt these principles?

This is the first thing. Digital eco-design is something.

Digital eco-design wants to create digital applications with reduced consumption of IT and energy resources and contribute to the obsolescence of equipment.

Allowing digital applications to reduce this consumption is not only based on the way they are written, but also on the design of the site and their interest for the targets.

In France, reference work is carried out within the framework of the interministerial "Green Tech" mission.

The best practices for creating a digital application are listed in this repository.

Good practices affect the production of a web service.

  • Strategy
  • Specifications
  • Architecture
  • UX/UI
  • Content
  • Front-end
  • Back-end
  • Hosting

There is no need to list the recommendations made in this article.

The user targets have been defined. It's important to know the uses, needs and behaviors of potential users so that you don't overload the site or the application. The definition of primary and secondary targets makes it necessary to size the service correctly.

The suggestion of results for a search on the site is very specific and concrete. In order to limit technical requests to the server, the input help must not be triggered before entering 3 characters.

The weight of the media should be reduced. It depends on the context, but generally, it is advisable to use a compressed image format, such as a webp format, or a smilng image format, such as a smilng file.

Frdric Bordage has published a reference document called the "115 good practices". The tracks are usually the same.

  • Eliminate non-essential features
  • Precisely quantify the need
  • Optimize the user journey
  • Prefer assisted input to autocomplete
  • Promote a simple, clean design, adapted to the web
  • Favor a "mobile first" approach, failing which an adaptive loading
  • etc

There are two There is a new trend in web design.

Most of the time, good website eco-design practices don't involve a visual change. When the designers go to the end of the process, some practices can be more visible.

It's not possible to say that this is a trend, but it's clear that these sites have a style associated with the consideration of eco-design needs. It's an important image element and a strategy that could change the design of sites more generally.

There are three. What is the best way to reduce the environmental impact of a website?

A number of tools have been created to measure the impact of a site. Fruggr is a website that measures the digital footprint, including sobriety and accessibility.

EcoIndex.fr is the most used tool at the moment. It's free and transparent and can be used to evaluate a web page URL.

Its absolute environmental performance using a score out of 100 is better than its relative environmental performance using a rating from A to G.

Greenhouse gases and water have an environmental footprint.

Each page must be analyzed for a site as a whole.

The analysis must be put into perspective for two reasons.

The analysis doesn't take actual traffic into account, so it's necessary to combine the two.

The structure and content of the pages are the focus of the analysis.

It's a good starting point, which will allow you to take an initial measure of the environmental impact of a site, compare it to other websites, and identify areas for improvement.

EcoIndex can be used to communicate on eco-design efforts and make it a marketing argument. The site is placed on a scale from A to G by the solution's note.

Dalkia shows the score obtained and how to interpret it in a way that is understandable. A good rating on a brand's website can be very useful in communicating their commitment to reduce their environmental footprint.

There are four. Is there an obligation to design a website?

There is no legal requirement for eco-design in France.

A legal framework is provided by the law of November 15, 2021, aimed at reducing the environmental footprint of digital technology in France. It aims to empower all digital players and provide a general reference system for the eco-design of digital services, setting criteria for the sustainable design of websites.

The creation of a repository is an essential first step and it is likely that legal constraints will show up soon.

The interest in web eco-design is not in respecting legal constraints. The image of a site giving commitments to a company is what it is. It is, on the other hand, in the greater efficiency of eco-designed sites: better thought out, faster to load, and generally more friendly for search engines.

The conclusion is as a conclusion.

The way in which websites are designed and managed must change as awareness of the digital footprint on the environment increases. The way in which a site is created and developed has been changed by this.

Being exemplary in this area is a question of image for the company since the sites are a showcase. Users and consumers are more sensitive to the environmental score of websites.

There are different types of Attachments.

  • Original Link
  • Original Document
  • Permalink

The information contained in this content is provided by Dekuple SA On February 6, 2023 21:09:28 UTC, it was distributed by public.

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