by Lindsey Francy Feb 6, 2023 News

Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announceVistadash as a winner of the AWA Award in the Business Intelligence Tools

Vistadash 2

The product is close to Pasch's heart. The initial problem of helping dealers understand their digital data and marketing investments was solved by this product. Vistadash has been developed into a true BI platform that covers not just the dealer's website and marketing data but inputs from other data providers to give dealers unique and unparalleled insights on how to save money and improve the customer experience.

The AWAs were created in 2008 to recognize the best automotive digital marketers. The AWAs have become a benchmark in the automotive industry for recognizing innovative products, now in 20 categories, including digital retailing, marketing automation, sales process, dealer websites, digital marketing, SEO and local search, inventory management and merchandising.

Several exciting new products designed to create operational efficiencies for auto dealers were part of the lineup of AWA winners. The vendor community embraced the challenges and opportunities created by low inventory and a tight labor market.

Pasch thanked everyone who participated in the AWA review. We are proud to be associated with these companies and their staff who have invested so much of their time and resources to better serve the automotive dealer community.

The AWAs are honored to recognize the efforts of many deserving companies that stand out in their areas of expertise.

To watch video product reviews and demonstrations in all 20 categories, go to


The feedback of dealers across the country led to the creation ofVistadash, a vendor neutral company that helps dealers manage their human resources, processes, and marketing investments.

Any dealership can use the Vistadash software platform. The standard for automotive data warehousing is provided byVistadash.

You can learn more about the company at

Brian Pasch is a person.

Brian Pasch has been involved with automotive franchise dealers for the past five years. Brian has written nine books for the automotive industry. Brian is a coach to both dealers and members of the vendor community. He has presented workshops at a number of conferences, including the Digital Marketing Strategies Conference and the Driving Sales Executive Summit. Both Brian and PCG are certified as a premium partner of the internet search engine.

Dan Moore is the media contact forvistadash.

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