Team Whistle launches content house around Super Bowl LVII in Arizona

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by Anna Munhin Feb 6, 2023 News
Team Whistle launches content house around Super Bowl LVII in Arizona

Team Whistle and The Players Company are working together. It was courtesy of Team Whistle.

Team Whistle, which produces short-form sports programming to positively influence Gen Z and Millennial audiences, is launching a "Whistle Content House" during Super Bowl week in Arizona with later versions planned for the NBA All- Star Game and March Madness.

For the Super Bowl, Team Whistle will work with The Players Company, a collective of 300 philanthropic pro athletes, to lease an actual house in the Phoenix area where they will distribute original football-focused content via livestream and social media.

Team Whistle's VP of Content Evan Silver told Sports Business Journal that the house is in Arizona. It's not a party house. We are not replicating a live performance. Athletes and influential people on the ground at the Super Bowl will hang out. It's going to be the center of everything we do there.

Team Whistle's VP of Content Evan Silvertold said that they would show their audience what it was like to be at the Super Bowl. It was courtesy of Team Whistle.

The Players Company, which deploys a co-op of athletes to inspire and educate youth from marginalized communities, will rely on its network of players such as T.J. Houshm The show tells youth about financial literacy, family, and the day-to-day life of an athlete.

Team Whistle will rely on athletes who show up at the house to deliver its own set of programming from Arizona such as My Hustle (about sports culture entrepreneurs), Players Breakdown (analyzing youth sports footage), No days off (about up-and-coming athletes) and Super Bowl. The shows will be streamed on either The Team Whistle or Player Company websites.

During the Super Bowl week in Arizona, the Whistle Content House will be used by content creators. It was courtesy of Team Whistle.

Silver said that they would be showing their audience what it was like to be at the Super Bowl. The idea is to look at what the athletes are like off the field. We are bringing our audience closer to the guys who are not in the big game, doing fun social content with them. There's a basketball court at the house that we've got picked out so, hopefully, you'll get a little bit of football and basketball Crossover, some one-on-one games and all of that.

Team Whistle will have a second Content House at the NBA All-Star Game in Salt Lake City, where players will be ushered into a studio by an NBA player. There are two Content Houses during the March Madness tournament.

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