American Honda Joins Modern Golf Movement as First National Automotive Partner of Topgolf

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by Samuel Pordengerg Feb 6, 2023 News
American Honda Joins Modern Golf Movement as First National Automotive Partner of Topgolf

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  • Honda and Acura are official automotive partners of Topgolf.

  • Next-gen buyers will be connected with Honda and Acura.

  • Half of Topgolf venue players are young.

  • There will be branded experiences at Topgolf venues.

American Honda Motor Co., Inc. and Topgolf have formed a partnership that will make the Honda and Acura brands the first and exclusive national official automotive partners and official vehicles. Topgolf is focused on bringing more play to the world and offers a venue experience where both seasoned golfers and those new to the game can enjoy the sport. The Honda and Acura brands will have exclusive rights in the mass-market and luxury automotive categories at all Topgolf venues.

American Honda Joins Modern Golf Movement as First National Automotive Partner of Topgolf

More forms of play will be brought to Topgolf by Honda and Acura. New Topgolf player activations will include game play special offers and Honda and Acura Topgolf player programming. The new partnership includes Honda and Acura vehicle test drives. Information about these activities and marketing efforts will be available in the future.

"Our new partnership with Topgolf will align the Honda and Acura brands with the fun and excitement of the 'golf as entertainment' movement, which is already popular withmillennial and Gen Z car buyers who rank among Topgolf's most enthusiastic players," said Jessika Laudermilk, assistant vice With the nationwide network of Topgolf venues, we look at our new relationship as an excellent opportunity for Honda and Acura dealers to engage with Topgolf locations, and for our associates to enjoy the special Topgolf experience across the U.S.

The new partnership is part of a strategy to grow an even stronger connection with the next generation of car buyers. More than 30 million people play Topgolf each year, ranging from first timers to the game of experienced golfers.

The synergy between our brands and our focus on driving modern golf makes this partnership especially exciting. Honda and Acura have a long history of innovation and are aligned in their efforts to bring more play to people by making the game of golf more accessible, diverse and fun.

Topgolf players will be introduced to Honda's lineup of fun-to-drive and adventure- ready vehicles while Acura will further its connection with next-gen premium car buyers

Honda and sports marketing.

The new relationship with Topgolf adds to American Honda's extensive list of sports marketing initiatives, including Honda's longstanding relationship with the National Hockey League, as the NHL's Official Vehicle and automotive partner, and Honda's growing presence in esports as exclusive automotive partner and official vehicle for The Acura brand's multi-year presence continues this winter. Honda and Acura compete in the high-profile and highly-competitive IMSA racing series in North America, as well as the high-profile and highly-competitive Indy 500.

Topgolf is the newest venture in Honda's support of the game of golf. Honda has raised more than $60 million for local community organizations that serve children and their families.

It's about Honda.

Honda sells a full line of clean, safe, fun and connected vehicles in the U.S. The Honda lineup includes the Civic and Accord, as well as the HR-V, CR-V, Passport and Pilot sport utility vehicles. The Accord hybrid, CR-V hybrid, and Civic hybrid are in the future. The Honda Prologue SUV will join the lineup in 2024.

Honda has been making cars in America for over 40 years and has 18 manufacturing facilities in North America. More than two-thirds of Honda vehicles in the U.S. are made in America using domestic and globallysourced parts.

The Digital Fact Book has more information about Honda.

There is a story about Acura.

Acura is a leading automotive brand that builds on a foundation of quality and reliability. The Acura lineup features four distinctive models, including the next-gen Integra sport compact, TLX sport sedan, the RDX and MDX sport-utility vehicles, and high- performance Type S variant. The ZDX and ZDX Type S will be Acura's first all-electric model. Acura cars are made in the U.S. using domestic and globallysourced parts.

It's about Topgolf.

Topgolf is the leader of the game. Thanks to over 80 venues around the globe, Topgolf is leading the charge of modern golf, offering a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. )
Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. )
Cision

Americanhonda joined the modern golf movement as the first national automotive partner.

American Honda Motor Co., Inc. is a subsidiary of American Honda Motor Co.