On 10 February, Disney+ Hotstar will stream Love Shaadi Drama, a reality series based on the wedding of an actor and a businessman.
A growing number of streaming services are using the non-fiction genre to broaden their audience base. They are using original non-fiction shows as well as reality shows to draw in viewers.
The online audience for Sony's Shark Tank India and the MTV show "Bigg Boss" was very high.
There was a Lock Upp that had gotten a lot of viewers. There is a new comedy game show on the OTT platform. A dating show called "IRL: In Real Love" is going to be launched by the streaming service.
Non-fiction could see newer formats on streaming platforms and marquee properties could draw viewers to subscribe to these services.
Audiences can now enjoy authentic and diverse stories from around the world with the rise of streaming services. In India, the service is innovating with formats across comedy, reality and documentaries.
Between the September quarter of 2020 and the June quarter of 2021, about 75% of the platform's Indian subscribers watched a documentary, while over 50% watched more original documentary content. The top 10 countries that feature on the reality show are the US, India, and the United Arab Emirates.Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates. More Less