The story was published on Feb 6, 2023 at 12:30 IST.
New Delhi [India], February 6 (ANI/ATK): Manoj Padaiyachi, a well-known entrepreneur and thought leader in the influencer marketing industry, has launched Gen C Media, a full-service influencer marketing and talent management agency. Gen C Media will provide a one-stop solution for brands looking to engage with influencer marketing campaigns and talent management. This new venture will provide a platform for content creators to reach their maximum potential and represent a diverse range of creators, including social media influencers, celebrities, YouTubers and more. The agency's primary focus is to work with creators who align with a brand's values and goals to create genuine and impactful campaigns.
The content generation is booming and it's time for a new kind of agency to give value and support them. The agency will be called Gen C Media. We want to provide a platform for the content generation to demonstrate their talent and facilitate smooth execution of every campaign and task that comes our way.
The launch of Gen C Media comes at a time when influencer marketing is experiencing rapid growth in India and is expected to grow at a compound annual growth rate of 25 per cent over the next five years.
The talented actress has joined the roster of content creators.Rutuja is excited to be part of the agency and has this to say about the partnership:
I'm very excited to join Gen C Media. I joined forces with Gen C Media to face stagnant growth on my social media account. Since then, my account has grown with their help. There is a new approach to talent management by them. Gen C Media provides a more personal approach and works with creators to help them reach their goals. The agency will also provide talent management services to its creators. The agency understands that content creation isn't just about creating content, but also about growing a personal brand and building a sustainable career, according to the agency's founder. Over 150 creators have been onboarded by Gen C Media, which is poised to significantly impact the industry. I will be able to pursue my passion for engaging and inspiring content. I am confident with Gen C Media's support that I can reach a wider audience. Gen C Media is poised to impact the industry through its focus on supporting content creation and innovative approach to talent management. The content of this article will not be taken into account by ANI. ATK