The Cloud And Clean Room Double Whammy; Spending Money To Make Money

by Lindsey Francy Feb 6, 2023 News
The Cloud And Clean Room Double Whammy; Spending Money To Make Money

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There are heads in the clouds.

The two companies are trying to get in touch with marketing budgets.

Both Amazon and Google use clean rooms to connect their advertising and cloud businesses. The bundling of those products will be an antitrust focal point.

I need those ad dollars in the meantime.

Even though Amazon Advertising had strong Q4 growth, it felt like marketers spent less on online ads and therefore needed less analytic computing power.

The data clean room solution is a part of Amazon.

Advertisers are increasingly looking at group negotiations and know that they can get better pricing on both fronts if they talk about things like cloud computing and media.

The same goes for the cloud platform and other things.

The same anonymous executive said that you can start with commercial synergies and then move on to technological ones. These conversations are happening at a higher level.

That was a comment made by a person. Competition regulators don't like the idea of commingling.

Look yourself in the eye.

The company will begin sharing revenue with creators who pay for the service, according to Musk.

The announcement raises more questions than answers about the program.

According to Musk, creators have to pay for the privilege of monetization if they want to collect the rev share. The verification status of legacy nonpaid blue check accounts is going to be sunsetted in a few months.

The revenue from the ads that appear in the reply threads will be given to the subscribers of the social network. Musk didn't say what the take rate would be, whether certain content could be demonetized or whether there are eligibility requirements to participate. It was not clear how creators would collect their payouts.

It is not known how much money is up for grabs since advertisers have fled since Musk took over, and the company only recently began advertising heavily within reply threads.

Can't say "paid" without an application.

Beginning this week, the company will no longer give away free access to its third-party application programming interface.

The change is a grab for direct payments at the expense of ad inventory and the platform's long-term viability.

Musk said that the free app is being abused by bot scam artists. For just $100 a month, you can get access to the API.

The thousands of popular free automated accounts are more likely to be paid for by fraudsters and phishers. Take the account that has random lines from "Moby Dick" or the one that has pleasant reminders. There is an internet treasure that posted a send-off.

The operator of the account that tracks new follows and unfollows among notable industry names says he may move to a provider that can provide the service for free. He says that most bots already do that and that they don't have to worry about being blocked.

Wait, there's more.

The FTC is about to file an antitrust suit against Amazon. The Wall Street Journal

This is the early version of Microsoft Bing. There is a search engine Roundtable.

Video Byte is being acquired by Kargo in a deal that could be worth up to 100 million dollars. It's an Insider.

Other advertisers are leaving the travel business. There is a skift.

The market has been on a recent rally. The story was reported by the Associated Press.

You have been hired.

Intersection has promoted the head of national and programmatic sales to the position of senior vice president.

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