Keeping up with the latest digital trends can be difficult.
We did the heavy lifting for you. Digital trends in marketing are listed here.
The Death of Organic Posts
The main factor in getting seen in social feeds is paid advertising.
The second and third posts on your Facebook feed are always ads. You won't see a lot of business posts on your feed.
If you want to succeed online, you need to focus on paid ads if you want to create organic content.
Get expert help on your marketing plan.
SEO is Still Crucial to Success, BUT!
According to recent trends, paid ads are more prominent over organic search listings. The first 4-5 rankings are mostly paid ads and businesses on Maps.
Now that ads are taking the top results, you need to get your organicseo.
High-quality content that is relevant to the primary phrase is usually rewarded by the search engine. It looks at many variables, including page authority, content quality, quality of backlink, site speed, etc.
Optimising Voice Search
Next year will see the continued use of voice search.
We use different phrases when we type a search into the internet giant.
A person looking for a good pub might type "good pub in Sydney" into a search engine and then ask "where is a good pub near me"
When writing a piece of content, it's important to choose yourKeywords based on the questions people might ask.
A picture is worth a lot of time. A good video can deliver a lot.
Video marketing has many benefits.
- 72% of consumers prefer watching videos over reading text
- Videos can increase brand awareness.
- It can help with the overall SEO strategy.
Video is being updated. Some useful statistics can be found here.
- Live streaming on Facebook and Instagram keeps viewers hooked 3x longer than a standard video.
- You only have 8 seconds to capture attention on TikTok. Make the most of viral sounds, memes, challenges, and trending hashtags to increase video visibility.
- Videos are being integrated into emails to create personalised messages, share information, and create a more visually appealing layout.
- Product videos can provide customers with a better sense of scale and specifications than text and pictures.
Most people can see what you're saying through your communications. There are a number of benefits to personalisation.
- improved customer satisfaction
- increased digital conversion
- improved advertising
The customer feels appreciated and understood. When a streaming service offers recommendations based on previous viewing activity and sends reminders that the viewer left in the middle of a movie, it's a good example.
Emphasis on CyberSecurity
The Optus breach brought it home for most Australians. Safety and privacy concerns will be at the forefront of everything we do online due to the fact that we have become more reliant on technology.
Network security is required for any site that requires personal information. Businesses must invest in cyber security support for their websites and use best practices such as keeping software updated and training staff to create a secure working environment.
Increase in User-Generated Content (UGC)
Consumers look for authenticity in brands. User-generated content is popular because of that.
Digital marketing is cheaper for small businesses when compared with traditional forms of marketing.
Some examples of user generated content that are often used.
- Customer reviews
- Case studies
It helps build brand authenticity and drive awareness.
Growing Social Platforms for Business
The number of people using social media is expected to increase further. More social platforms are going to be marketed.
There are two platforms that you could use.
Content often goes viral because of its popularity with a wide audience. More brands are using TikTok to showcase their products and personality.
Communication can be done via voice chat, message and screen share. Some people say it has better chat features than other platforms.
First-party data tracking is allowed on the platform. It also provides better control alert functions for people in your group, so no one is overwhelmed by notifications.
There are many features for collaboration, including the ability to tag customers during chats.
Online Privacy Concerns
Businesses are expected to be more proactive in collecting customer data.
Form building can help you collect information from your customers. Valuable information can be gathered from even the most basic forms.
Social media contests, newsletter sign-ups, and lead generation forms are examples of alternatives. Time is needed to evaluate your data collection efforts.
Updates to Google Services
Two big announcements had a significant impact on businesses.
Goodbye Universal Analytics
In July of 2023, the Universal Analytics platform will no longer be offered by Google.
GA4 caters to key business objectives such as generating leads, driving sales, and providing critical insights on customer engagement.
You should set up your GA4 account as quickly as possible. You have more time to get used to the new features.
Google Surveys shut down
The Survey service was shut down by the internet giant.
They hint on their Help Page that they are going to repackage the service and offer it through the internet giant. The team will be working to find new ways to bring the scale and insights of our research network to customers.
We recommend looking for an alternative, such as SurveyMonkey, as they don't seem to have any replacement services ready.
We must always be prepared for new opportunities in digital technology as the digital world is ever changing.
Incorporating some of the digital trends into an actionable plan is the best way to stand out from the crowd.