4 minutes read by Rob loCascio
generative artificial intelligence is one of the tech trends that is dominating the conversation in the years to come. You can find the latest hot takes on how to leverage generative artificial intelligence to "work smarter, not harder," or "10X your impact with three simple tricks" on your Linkedin feed. The recent opening of the floodgates is thanks to the recent launch of the chatg pt. As many have already said, its easy-to-use interface and quick answers make it comparable to magic.
When I sat down to write this article, I decided to submit a prompt to see what would come back with. I told you to write a 750-word article about how artificial intelligence is becoming a digital front door for brands.
The Fast Company has more to say.
Which Super Bowl commercial has you most looking forward to?
Which Super Bowl ad has you most looking forward to?
The Super Bowl is a week away and advertisers are teasing commercials.
Is M&M's trying to get us to watch the Superbowl?
You can live.
The result was quite impressive. Nobody would think that a computer program would spit out an article in 15 seconds if I had submitted it. GPTZero is an example of how smart people are developing technology to distinguish between pieces written by humans and pieces written by Artificial Intelligence. The article that came back to me hit all of the usual highlights, including using artificial intelligence to cut costs, and personalization. Privacy, security, and job displacement are some of the challenges.
The content could have been cut and pasted quickly. There are ethical and journalistic standards that should not be taken into account. Why wouldn't I use this technology to get what I want? The basic structure of a thought leadership article is correct, but it lacks creativity, a unique point of view, and insight. It didn't have the things that make communication feel real. There wasn't a spark of life in that article that would have gotten you to read the rest of the article. I was looking for a different result.
Better business outcomes can be achieved with the use ofrative artificial intelligence.
My experience here was a simple one. As we head toward a world that is going to see a lot of AI-driven interactions, there are a few considerations that I have to think about. The customer service channel of choice for a quarter of organizations will be chatbot by the year 2027, according to a prediction by the research firm. Writers aren't leaving overnight. Consumers will seek out experiences with businesses that treat them like humans even if they use artificial intelligence. Businesses will want to make those human-feeling experiences better.
I talk to brands a lot about how they can create better business outcomes. Getting them to understand and be comfortable with artificial intelligence has been a challenge. It's easier to do that part of my job because of the excitement surrounding it. Do you know how and why to use generative artificial intelligence to drive better business outcomes?
If a customer comes to your front door and asks a few questions, the front door should respond in a mutually beneficial way.
I like to buy gifts at the last moment. What do you think should be done?
I am the person who lost luggage. What are you doing to get it back to me?
I help a family member with health issues. Is it possible to get this prescription filled?
It is not possible to answer these questions with "the right words" from the public internet. You should think about whether your experiences are set up to deliver outcomes.
- Is the AI just writing nice-sounding language? Not good enough. It also needs to be able to surface business insights that inform your strategy.
- Is it trained on generally available information? If so, you’re just giving your customers the same experience as any other business. Instead, you need to make sure the unique needs and interests of your enterprise are reflected in the data set that your AI uses to drive the conversation.
- Do you have humans in the loop to ensure your experiences are both accurate and optimized? (OpenAI outsourced this to Kenya for $2 per hour as reported by a TIME investigation, which has raised some concerns).
- Is the AI producing nonbiased responses? Bias can be dangerous for your customers and lethal to your brand. Consider how you can start working within ethical frameworks like those developed by organizations like EqualAI.
Wild promises thrown out from all corners obscure the real work that needs to be done It is time to take a look at how business leaders can cut through their hype and generate actual results when it comes to Artificial Intelligence. One of the lessons I learned from my failed article-writing project is that every experiment gets us one step closer to better outcomes.