Max Verstappen has a deal with Electronic Arts to promote its upcoming racing and sports games.
Two-time Formula 1 world champion Max Verstappen has a partnership with Electronic Arts.
The Red Bull Racing driver, on the day that the team announced a deal with Ford as engine supplier, will become part of the marketing for all of the California video game giant's sports titles.
As of 2021, the racing game developer became part of EA, and last year, its Formula 1 game was given the fullEA SPORTS name to tie in with titles such as Madden, NBA and FIFA.
This season's new F1 title is expected to be followed by the first World Rally Championship game.
Max Verstappen said thatEA SPORTS has always been a big part of his life.
I am proud to represent the millions of fans ofEA SPORTS in the upcoming season.
His real-world race helmet will be branded with the logo of the video game company.
"Max is a tenacious competitor and true champion who shares a deep love of games and play and is a great fit for our brand."
He is one of the best athletes in the world and we are excited to work with him to bring more fans together.F1 23, F1 Games, News, PC Gaming, PlayStation, Xbox