Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organizatio

By Mahesh Kale On Feb 4, 2023

The global Mobile Apps and Web Analytics market is expected to reach 20.2 billion by the end of the forecast period. Cloud services are the focus of the initiatives in the area. Cloud will be crucial in enabling new platforms, services, and facilities that governments and businesses want to enable. Based on components, applications, deployment modes, organization sizes, vertical, and regions, the mobile apps and web analytic market is categorized.

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The internet has changed the way people shop. A growing number of customers are using various mobile apps and websites for online shopping. Retailers are able to sell their products online due to the growing use of the internet and the growing use of phones. The use of mobile devices, cloud solutions, and social media platforms has grown tremendously, which has created the business potential for mobile apps. Middle Eastern customers tend to use their mobile devices more than other channels.

Key Market Players

New product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions are some of the growth strategies implemented by the mobile apps and web analytic vendors. Microsoft, IBM, comScore, and SAS Institute are some of the major vendors in the mobile apps and web analytic market.

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By Component:

By Solutions:

Data Analytics
Data Discovery
Data Management
Data Visualization

By Services:

Consulting
Support & Maintenance
Integration & Deployment

By Deployment Mode:

By Organization Size:

By Vertical:

BFSI
Retail & eCommerce
Healthcare & Life Sciences
Government & Public Sector
Media & Entertainment
Energy & Utilities
Telecom
IT and ITeS
Manufacturing
Transportation & Logistics
Travel & Hospitality
Other Verticals

By Region:

North America
Europe
- UK
- Germany
- France
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- Rest of Asia Pacific
Middle East & Africa
- UAE
- Kingdom of Saudi Arabia
- Israel
- Turkey
- Qatar
- South Africa
- Rest of Middle East & Africa
Latin America
- Brazil
- Mexico
- Rest of Latin America
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Recent Developments:

In December 2022, Splunk announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
In November 2022, IBM (introduced new software to assist organizations in breaking down data and analytics silos to make data-driven choices fast and navigate unanticipated disruptions.
In August 2022, Micro Focus announced a partnership with Google Cloud to enable the impending release of BigQuery remote functions.
In May 2021, Google launched three new services, named “Dataplex, Analytics hub, and Datastream,” to empower customers with a unified data cloud platform.
In January 2021, Information Builders’ purchase by TIBCO was announced. With this purchase, ibi’s data management and analytics capabilities have been added to the sophisticated TIBCO Connected Intelligence platform.
In February 2020, Upland Software, one of the leading companies in enterprise work management software, acquired Localytics, a leading provider of mobile apps personalization and analytics solutions.