An animated character is helping to lead the push for the first TV commercial for the drug Relistor.
The new commercial, which is now running on streaming services, introduces MU-man, a small, pink, mischievous, animated character that represents the patient's gut, as a "small, pink, mischievous, animated character that represents the patient's gut."
It's hard to live with your gut when you're using drugs. Relistor's mechanism of action works as a mu-opioid antagonist.
In the 60-second ad, the patient in the commercial gets Relistor and there is a change in Mood and Relief. There is a happy man making dinner with a user.
The first streaming commercial for Relistor won't be aired on general TV networks. On the official Relistor website, it plays.
The ad is for people ages 18-75 years old that are chronic pain patients and are currently using over-the-counter laxatives or are looking for other remedies to relieve their symptoms.
When it comes to Relistor marketing, a part of the Bausch Health family has been thinking about digital for a long time. It used a group of well-known healthcare professionals on TikTok to help boost its campaign.