BETEGY’s Creative Studio to Improve Marketing Campaigns

by Lindsey Francy Feb 3, 2023 News
BETEGY’s Creative Studio to Improve Marketing Campaigns

The new feature on the platform was designed for companies in sports betting, online casino and sports media.

Automation and Personalization

The new feature connects marketers' assets with live data by identifying dynamic fields in the assets and delivering them to media outlets using a personalized system.

The chief executive officer of the company believes that Creative Studio has the potential to be a game-changing tool.

Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market, according to the company's CEO.

Creative studio is designed to increase engagement and drive incentives for participation for the target audiences and is equally effective when targeting demographic based on their preference for a sports team or when adjusting to a fixture of the sporting calendar throughout the year

Once ad assets are scaled, the platform automatically exports its end product to programmatic platforms, affiliates and direct media outlets through an Amazon Web Services server.

Localization and Geolocation

To make sure all the content that is deployed from one centralized source is compliant with multiple jurisdiction and laws, Creative Studio includes language translation and geolocation features.

After a closed experiment was conducted by the company, it was shown that the new feature of the platform would increase click-through rates.

Providing marketing services across digital, retail and broadcast channels, BETEGY caters to the needs of its clients, including high-profile sports betting brands.

Two years in a row, the marketing technology provider won an award for innovation in sports betting.