Meet the MBA Class of 2024: Bianca DiSanto, University of Chicago (Booth)

There is a hometown in Pennsylvania.

It was a fun fact that I won a handwriting competition.

Digital Marketing and E-commerce Manager is the most recent employer and job title.

Aside from your classmates and location, what was the key part of Chicago Booth's program that led you to choose this business school and why was it so important to you? The flexibility of the curriculum was important to me. Having just completed an undergrad degree in Business, I wanted a program that would give me the knowledge I needed to succeed. Booth is unique in allowing me to dedicate my schoolwork to fill the knowledge gaps I have personally identified for myself and taking classes that build on the academic and professional foundations I have already developed to set me up for success in the next phase of my career.

What did you think of the students and alumni? When it comes to Booth, there is a lot of commitment. The "Pay it forward" ethos of the Booth community overwhelmed me as an application. Boothies stood alone in their willingness to meet with me, answer my questions, put me in touch with other members of their network, and help me determine if Booth was the best place for me. I wanted to be a part of this incredible community because of the selflessness and humility that marked every interaction.

I led a cross-functional task force of Global Content, US Marketing, and US Digital to standardize the e-commerce product assets used in the luxury products division. I developed a set of guidelines for the creative digital product assets that were presented to and accepted by our Global Leadership team and are currently implemented in all markets for the brand.

What other business schools did you apply to? I applied to a number of business schools.

What advice would you give to people trying to get into a business school? The best advice I can give is to think about how your unique experiences will contribute to your class and community, as well as how an MBA will help you achieve your goals. The application is a way for you to communicate your vision to the admissions committee. Don't sell yourself short because it's easier to believe someone who believes in themselves when you don't trust yourself.