Creator Insights Report from Aspire Shows Nano-Influencers See 10x More Engagement on TikTok vs. Instagram

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by Samuel Pordengerg Feb 3, 2023 News
Creator Insights Report from Aspire Shows Nano-Influencers See 10x More Engagement on TikTok vs. Instagram

The findings from the annual influencer marketing insights report were announced by Aspire. The report sheds light on industry trends, including which social media channels present the biggest opportunities and how brands can best work with creators to improve partnership decisions.

The evolution of social media has changed what it means to sway purchasing decisions. Anyone can be an influential person. We offer insights for brands so they can build and nurture creator relationships, boost customer loyalty, build communities, and improve ROI for campaigns as they head into critical 2023 planning.

Where will brands increase and decrease presence in the near future?

Spending on influencer marketing in the US is expected to double in the next five years as marketers adjust to tighter data privacy regulations. According to the report, 7 out of 10 brands plan to increase their influencer marketing budgets, and a whopping 94% of brands plan to invest in more video content in the next five years.

In spite of TikTok's high engagement, the majority of brands and creators plan to use the service more in the future. There are three platforms where brands plan to increase their presence.


  • It was 83 percent on social media.

  • The song is called TikTok.

  • 45% of the time on the internet.

The brands plan to reduce their presence on the following platforms.


  • It was 73 percent on the social media platform.

  • The number of followers on the social media site was 42%.

The influence is driven by authenticity among small-influencers.

According to the study, campaign performance can be influenced by the size of an influencer's audience. There are more comments, likes, and views on TikTok than there are on the photo sharing site.

The breakdown of TikTok's platform engagements.


  • The percentage is 59%.

  • 8% is micro.

  • The mid tier has 2%.

  • 2% is a macro number.

There was a breakdown of the platform engagement on the photo sharing website.


  • A small percentage of the world's population.

  • 3% is micro.

  • The mid tier has 2%.

  • 2% is a macro number.

According to the study, brands allocate 25% of their marketing budgets to influencer marketing. 70% of creators say long-term partnerships are their favorite way to work with brands More than half of the brands surveyed already have brand ambassador programs in place to build more genuine relationships with creators.

While creators are increasing rates and looking for long-term partnerships, brand value alignment is still key, with 83% of influencer responding they would be willing to work with a brand for free products as long as they love the brand and the value to their followers is high

Visit aspire.io/guides/state-of-influencer-marketing-2023 to get the full report. To request a demo of the platform, please visit: https://aspire.io/demo-request.

The survey methodology was used.

The report uses statistics from Aspire's internal data, as well as surveys from over 700 global marketers.

There is a description about aspire.

The software platform for high-growth e- commerce brands is called Aspire. Aspire has helped brands build and manage relationships with millions of people. The magic of branded content can be put to work at scale with the help of the Aspire platform. Over 100 million dollars have been paid to creators by the company, and it is trusted by over 800 brands. To get in touch with our expert-in-house agency services team, please visit www.aspire.io.

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