Hippoc can predict the cognitive impact of an ad.
Hippoc, a startup based in Montréal, raised $3 million in equity and seed funding last summer to help it test neuroscience-based ad campaigns in North America.
Neuroscience is used in marketing communications. Data is collected from consumers on how they perceive advertisements. The tech segment has been around for a couple of decades and is based on existing marketing content or simulations. Hippoc wants to help digital marketers determine the success of their campaigns.
Serge Godin's private investment fund made a $3 million investment in Hippoc. This shows the company's funding so far.
Hippoc claims that its platform has thousands of users, and its client base is growing “exponentially.”
Hippoc uses artificial intelligence and neuroscience to predict the cognitive impact of ads before they are published. The results of tests on a replica of the average human brain are used to determine the effectiveness of ads.
Between the ages of 10 and 60 years old, Hippoc has data from Canada, the United States, and Europe. Eye tracking or a standard memory test were used to measure attention and memory after exposure to thousands of images. Hippoc says that the results show that there is consistency across the board for both memory and attention.
It is the ad's design that people look at and remember, and it is also the ad's design that plays an essential role in the purchasing decision process.
The Creative Destruction Lab has launched a stream.
Hippoc allows advertising and marketing professionals to measure.
Hippoc says it has thousands of users and its client base is growingexponentially. Some of its clients are Canadian marketing and advertising agencies.
Hippoc is using the funds to expand in North America and Europe. In New York, it has partnerships with marketing and advertising agencies. New applications to analyze different types of content, such as emails, will be developed by the company.
The Hippoc image is the featured one.