Landscape is a brand strategy and design studio based in San Francisco. A creamsicle-hued sense of calm and peacefulness is what the brand strategy, identity, and messaging convey.
The orange and yellow colors are meant to mimic the rising sun and a sense of taking positive steps towards healing. The logo is a representation of the sun in a way that is modern and warm.
The healthcare industry has a long way to go when it comes to educating the public and addressing the stigma associated with their use. Mindbloom is on the fast track to success because of its sophisticated branding and messaging.
San Francisco-based brand strategy and design studio, Landscape, has created a new brand identity for Mindbloom.
Mindbloom wanted to strike a balance between credibility, grounded in its medical and scientific expertise, and an inviting sense of human warmth. Landscape was reached out to by Mindbloom to update its brand in a way that would help its demographically varied audience feel more confident in the safety of ketamine therapy.
Landscape created an evolved brand strategy, identity, and messaging as well as a new digital experience and brand launch campaign to promote the benefits of ketamine therapy.
According to Drew Gomez, Head of Brand and Product Marketing at Mindbloom, mental health is the most urgent health crisis. Our partnership with Landscape has resulted in a sophisticated brand system that we can use to communicate both our hope and our credibility as a medical service.
Frank H. Vial is the Strategy Director at Landscape. We were proud to help bring to life the important work of the Mindbloom team and make their services more accessible to a wider audience.
Mental health care is evolving.
Mindbloom offers at- home therapy for anxiety and depression. Mindbloom's program is centered in science and offers a new way to heal and Depression. 98% of Mindbloom clients report improvement in their symptoms after four sessions.
In the US, Mindbloom now operates in more than 35 states. Mindbloom also runs integration circles and supports at- home therapy with a licensed Mindbloom Clinician. There are support groups that give clients the chance to connect and share their stories.
The FDA approved ketamine in 1970 as an anaesthesia and a pain killer, and it has been on the WHO list of essential medicines since 1985. Over the past two decades, ketamine has been used to help people with depression and anxiety.
Landscape was engaged to rethink the Mindbloom brand experience to help people overcome legacy perceptions of psychedelics and a lack of knowledge about ketamine therapy with a sophisticated, reliable and trustworthy brand. Landscape was chosen as Mindbloom's partner because of its ability to help clients grow their brands and businesses beyond early adopter audiences.
Warm and credible.
The new identity system is based on optimism and healing. The logo is meant to convey equal parts human warmth and clinical precision backed by scientific credibility.
The same metaphor applies to a warm, uplifting color scheme, which uses yellow and orange to portray light. The hope of a new day and the potential for a fresh, positive perspective on self are aligned by the identity system.
There is a custom content library which includes photography and video created in-house at Landscape. The photography and illustrations are used to highlight human stories and experiences.
The digital experience shows the science and the stories behind it. The new website translated complex information into clear ideas that build trust and inspire hope.
Landscape's task was to position Mindbloom as a category innovator and to extend a warm, trust-inspiring, and inviting opportunity for dialogue.
There is a bright future.
Landscape created a brand campaign concept for a new day for mental health. Even the smallest victories that come with improved mental health are celebrated in the campaign.
The website, email marketing, and social media are all part of the campaign. Many of the photos of customers used in the campaign and website were taken by the customers themselves.