2. Invest in resources for ongoing content creation
When it comes to search rankings, websites that are devoted to sharing the most robust and relevant content for any search query are rewarded.
It would be too easy to create content for your website. The proliferation of social media has led to an endless opportunity to cultivate an audience and stay in front of them through less traditional types of content. Adding content responsibilities on top of a team member's workload is rarely effective.
3. Business activity doesn’t always begin and end with the website
The website is the most important part of a company's business. B2B vital sales and marketing activities still occur offline, so it is important to follow up online inquires that are initiated.
The goal of many websites is to generate leads. Revenue isn't realized until after the leads convert. There are a number of steps that need to be taken internally to ensure that anyone who expresses interest in a company is touched in a timely manner. It is a safe bet that one of your competitors will be looking for more information if your team does not follow up with them.