DigiPlus Fest 2023: A Sneak peek into India’s Biggest Festival on Digital Marketing, ET BrandEquity

by Samuel Pordengerg Feb 1, 2023 News
DigiPlus Fest 2023: A Sneak peek into India’s Biggest Festival on Digital Marketing, ET BrandEquity
<p>DigiPlus Fest 2023</p>
DigiPlus Fest 2023
Digital medium has emerged as the fastest growing segment in the media mix. Today, almost every brand is increasing their ad spends on this medium as they understand that consumers are spending a lot of time online. As per reports, Indians spend an average time of 7 hours on the internet and the digital ad spends, today, command a lion's share of more than 30% in India’s adex.The medium is extremely vibrant and rapidly growing with more and more technological advancements such as AR, VR, voice, search, programmatic, Metaverse, Web 3.0 and much more. Whether you’re a young professional hungry for knowledge or a seasoned marketer with years of experience - there is always something new to learn about it.To make it easier to decode and understand the rapidly expanding world of digital marketing - ETBrandEquity is back with its annual digital marketing conclave but with a better and bigger format - DigiPlus Fest 2023. The biggest festival of digital marketing is scheduled to take place at Pullman, Aerocity Noida on 2nd and 3rd February, and will host India’s leading digital marketing leaders who will talk about a variety of subjects and decode the growth and opportunities in this domain. During these two days, the audiences will be a part of several interesting Keynotes, panel discussions and fireside chat sessions. Apart from these knowledge sessions, the festival will witness
  • Night Summit: DigiPlus Fest 2023 is organising India’s first ever Night Summit that will include four case study sessions by brand leaders on their Proven Strategies followed by Live Musical Entertainment and Networking opportunity with over 100 CXOs.
  • Report Launch: ETBrandEquity team will release a whitepaper report ‘The State of Digital Marketing in India’ at the DigiPlus Fest 2023. The report aims to arm the marketer with latest data, trends and insights about the domain.
  • Workshops: A series of workshops led by industry experts have been organised at the DigiPlus Fest 2023. These experts will train the participants and share their learnings on multiple subjects such as segmentation, personalisation, use of mobile, consumer behavior and much more.
  • Award Night: The annual India DigiPlus Awards Night will be held on February 2 where the best talent and work in the digital marketing domain will be rewarded.

The two days of festival will witness senior industry leaders such as Naveen Munjal, Managing Director, Hero Electric Vehicles; Vivek Gambhir, Chief Executive Officer, boAt; Anil Agarwal, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India; Sandeep Varaganti, CEO, JioMart- Reliance Retail; Rohit Kumar Singh, Secretary, Department of Consumer Affairs, Richard Oppy, Vice President – Global Brands, AB InBev, Geetika Mehta, Managing Director, Hershey India; Rishi Pardal, CEO and Managing Director, United Breweries deliver interesting keynote sessions.

Together with other industry mavericks, these leaders will be discussing a wide range of digital marketing topics such as influencer marketing, retention marketing, creativity, media planning, building products, programmatic advertising and much more.

Here’s a sneak peek at some of the notable sessions -

This is the first thing. There are tenets of building a successful influencer marketing strategy.

There are many different ways to build a successful influencer marketing strategy and this discussion attempts to lay down some of them.

There are two The white knight of Indian advertising is digital media.

This session aims to decode how brands are spending on digital and how that has changed in the past few years. Digital media has emerged as the white knight for the overall advertising industry that has grown at 18.6% over 2020.

There are three. Being a digitally creative person.

This panel will come together to discuss the different creative opportunities that brands have and how these can be leveraged to cut through the clutter.

There are four. There has been a surge in mobile video content spending.

The panel will try to understand how marketers are using mobile video to reach their audience.

There are five. Figuring out how to scale up with influencer marketing.

How does a brand choose between a hyperlocal or national influencer marketing strategy? Our panel of experts comes together to attempt to find out.

There are six. It is the first product on digital.

The session decodes the fundamentals of building a great digital product that is able to cater the needs of customers.

There are seven. Ad fraud and leakage can be prevented.

Ad fraud is a global problem and billions of dollars goes down the drain every year. So, how are marketers dealing with it.

There are eight. The business leader has a view on digital transformation.

With consumers moving online and seeking more digital experiences, how are brands undergoing digital transformation to serve their customers better?

Saurabh Bajpai, Senior Director & Country Category Leader, Gillette India, is one of the speakers who will be participating in the event.

Bhuvan Bam, Founder, BB Ki Vines; Anuja Mishra, Chief Marketing Officer, Honasa Consumer; Rajiv Dubey, Head of Media, Dabur India; Gayatri Mathur, Director, Growth, Blinkit; Ashish Bhasin, Co-Founder and Chairman, Rebid; Niraj Ruparel, Head Of Mobile and Emerging Tech, GroupM Emerging Tech Lead at WPP India; Prasun Kumar, Chief Marketing Officer,Justdial; Mayank Prabhakar, Head of Digital Marketing, VIVO India; Rohit Raj, Founder, BB Ki Vines; Lloyd Mathias, Business Strategist & Independent Director, Former Marketing Head of HP Asia; Aashish Chandra, Chief Digital & Technology Officer, The Body Shop; Priyang Agarwal, Director - Marketing & Growth, Tata 1mg; Saurabh Agrawal, SVP, Lenskart.com; Saurabh Marwah, AVP - Growth & Marketing, Spinny; Aakash Goyal, AVP - Marketing, GoMechanic.in; Shivam Kumar Nayak, Head of Digital Marketing, FableStreet; Sahil Singhani, Manager Partnership & Affiliate, Gameskraft; Harsh Parekh, General Manager Marketing, WOW Skin Science; Anil Agarwal, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, ONDC; Gopa Menon, Head of Digital, South Asia, Mindshare, GroupM; Rishi Pardal, CEO and Managing Director, United Breweries; Geetika Mehta, Managing Director, Hershey India; Satish Kadu, Managing Director, Yoptima, Manikanth Devarakonda, Director of Marketing & Growth, Urban Company; Amritansu Nanda, Chief Marketing Officer, ZEPTO;

Piyush Jain, Chief Digital Officer & Chief Marketing Officer, SRL Diagnostics; Utsav Malhotra, Chief Operating Officer, Noise.

Nikhil Kumar, Director, Truecaller Ads- North & East India, Truecaller Ads- North & East India; Rahul Tandon, Chief Customer Service Officer, Ecom Express; Dhruv Aggarwal, Partner, Bain & Company; Shubho Sengupta, Director, Media & Creative, MyGov India; Samit Khanna, Business Head & VP, HealthifyMe; Varun Mohan, Head of Growth & Revenue, India & SAARC, MiQ; Vidyut Kaul, Head, Personal Health, Philips Indian Subcontinent; Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group India; Apurva Ranjan Sircar, Head Marketing, Bandhan Bank; Sai Thota, Head - Digital Marketing, Ferns N Petals; Harshita Singh, Founder & Business Head, Times Prime; Sambit Dash, VC Partner, RPSG Capital, Rumi Ambastha, Director- Brand Marketing, The Man Company; Vandana Chopra, Partner and Head of Brand and CommunicationsKPMG in India; Ravi Garg, Director - Business Messaging, Meta India; Satya Prabhakar, Founder & CEO, Sulekha; Bharat Sethi, Founder & CEO, Rage Coffee;

The Coca-Cola Company has a Director of Public Affairs in India and Southwest Asia.

Rohit Kumar Singh, Secretary to the Government of India · Ministry Of Consumer Affairs; Prasad Sangameshwaran, Editor, ETBrandEquity.com; Satrajit Sen, Head - Product and Community, ETBrandEquity.com; Devesh Gupta, Lead - Brand Solutions, ETBrandEquity.com; Anirban Roy Choudhury, Assistant Editor - Special Initiatives, ETBrandEquity.com; Ojasvi Nath, Assistant Editor Features, ETBrandEquity.com; Saumya Jain, Digital Creator - Content and Community, ETBrandEquity.com; Sohini Ganguly, Digital Content Creator, ETBrandEquity.com; Chehneet Kaur, Digital Content Creator, ETBrandEquity.comDigiPlus Fest 2023 has been well supported by the industry with WhatsApp is the presenting partner, Amazon Ads is the gold partner. MoEngage, NetCore and Spotify Advertising are associate partners for the event. ReBid, MiQ, Qoruz, Suhani Advertising Agency, Torc.Ai, Y Optima, ProManage, Earnly, and FanCode. Ipsos has come on board as the knowledge partner for this event.

Register for and read about the festival here.

If brands made data privacy a part of their interaction with the consumer, what would it look like?

The brand equity was published on February 1, 2023.