A Novel Method: The Parenting 'Drip Campaign'

by Samuel Pordengerg Feb 1, 2023 News
A Novel Method: The Parenting

The paper was co-authored by Pen King Jr.

Do you know of a rip campaign in marketing? It means a newsletter or other means of communication that builds trust with a potential customer. Content is sent based on how customers respond to email.

When a child is receptive to listening, parents can communicate with them. Parents can use short, frequent teaching moments instead of long lectures. The idea is that you can gradually build a relationship, share information, and include reminders of past content.

Be Responsive to Parenting Outcomes

Marketing and parenting need patience and consistency to succeed. While marketing professionals set goals and change strategies based on outcomes, many parents fly by the seat of their pants with too much to do. Parents want to guide and support their children by staying in tune with their child's growth and development, just like brands want to build trust with customers.

The key to marketing is to give useful tips and tools that the customer will use immediately. When you sell, potential customers will be more likely to buy from you because they already benefited from your content. This marketing technique has an art to it. The best campaigns don't show their full strength. You make the customer want to know more.

Lessons can be learned from this strategy. Imagine if a parent said, "How many times do I have to tell you not to knock down your sister's Lego projects?" compared to a parent who said, "How many times do I have to tell you not to tell me?" When we get home, be sure to ask your sister if you can help her build the Lego castle.

Listen With Empathy

It's as important to highlight essential learning as it is to deliver your opinions. Many parents want to be helpful but don't want to give away too much information. The gold standard of parenting is the ability to empathise by gathering data and creating customer insights.

Making a mental note of what you want your child to do differently is the main idea. They should be educated about what they can do and why they should do it. If you notice that you knocked down your sister's project, you can ask them what it was about. You can ask questions that aren't judgmental. It is important that you communicate your concern in a calm and flexible way.

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Validate Emotions With Precise Words

When there is no immediate crisis, you can discuss how they would feel if someone knocked down their Lego project. This can make people feel better. You can talk about jealousy and how to deal with it.

More precise words for emotions help regulate them. Guidance, validation, and support can be provided when they aren't in a heated situation. This looks very similar to coaching.

The parenting campaign can be applied to impulsive behavior, healthy eating, motivation to do homework, and sharing family values.

When it comes to influential marketing, repetition and originality are important. A perfect example is a company like Apple Computer or Mcdonald's, which has to keep creating great marketing materials and come up with new ideas that move people. Companies double down on what works.

Similar to parenting. If you want to improve your relationship, you have to keep inventing new ways to communicate. It is possible for any parent to be inspired by Apple's "Think Different" ad campaign by being innovative and flexible in their parenting.

The Co-Founder and CEO of Bonding Health is Pen King Jr., who is also a general partner at Innovating Capital.