The early season California crop forecast for 2022-23 was announced by the California Avocado Commission. The harvest estimate is 257 million pounds, which is a slight decrease from the previous season.
The recent California precipitation has been welcomed by our growers. During my recent visits to all production regions, growers have increased the size of their water sources. We don't know if there will be a change to the harvest timing, but our retail partners are excited about the start of the California season.
The majority of the California avocados will be Hass variety. Lamb hass 7 million pounds, GEM 6 million and about 1 million from other varieties are being grown in California.
Depending on the weather and market conditions, some growers may delay picking to allow time for their avocados to increase in size. There will be limited volume available for local promotions for the Big Game. peak availability from April through July is expected to be the busiest time of the year.
The new creative executions are expected to be launched in April. We are anticipating peak California avocados season in the spring and summer months.
New creative executions are being used to keep the communications fresh. There will be helpful California avocados tips, grower spotlights and new videos that show how special California avocados are. California avocados marketing support includes recipe and video content for social media platforms. The commission keeps California avocados top of mind for shoppers by targeting consumers near stores that sell the fruit.
The Commission runs a social media program throughout the year. The early harvest is supported by activity with retailer content. Social efforts will gain steam in March as the California avocado supply increases. The California Difference will be reinforced through education and entertainment throughout the season.
There is a commission that deals with California avocados.
The California Avocado Commission was created in 1978 to enhance the premium positioning of California avocados. Thousands of growers in the Golden State cultivate California avocados that are uncompromisingly dedicated to quality and freshness. The California Avocado Commission is the official information source for the state's fruit industry. CaliforniaAvocado.com is a good place to visit.
- California Avocado Commission
- California Avocados