THE FIFTH Agency Expands Los Angeles Team with Key Hire to Lead Creative Team and Produce Creator-Driven Advertising

by Jacob Solomon Jan 31, 2023 News
THE FIFTH Agency Expands Los Angeles Team with Key Hire to Lead Creative Team and Produce Creator-Driven Advertising

There was a fire in Los Angeles on January 31,23.

The Fifth, known for its viral creator marketing campaigns, today announced a crucial hire who will lead the growth of its Creative team in Los Angeles. With the aim of developing creator-driven campaigns in the U.S. market, the agency needs to expand their team to eight hires.

The press release has a multimedia component. You can view the full release here.

The fifth hire is the head of creative.

The fifth agency, known in the industry for its unique creative vision and diverse background, has hired a long-time agency veteran, known in the industry for his unique creative vision and diverse background, as its new leader. Brown will be in charge of setting the creative vision for the agency and creating culturally impactful campaigns. Brown wants to use his unique background to drive lasting influence and impact for clients.

Throughout his career, Brown has been influenced by a variety of profound personal and professional experiences, from ghostwriting hip-hop music across Los Angeles studios as a teenager, to living across major cities and corners of the continental United States. He has created award-winning transmedia creative at agencies that include Saatchi & Saatchi, Campfire NYC, and 72andSunny. He was able to break down silos and make departments more creative.

It's a special moment in my career when I join The Fifth. "I'm excited to work with creators, brands and the incredibly talented people around me to push and create culture, not just follow it." It is our responsibility more than chance. An ad can be made by anyone. We are here to change things. We have to do things in a different way. An influence agency is powerful. The purpose-built from the inside-out is what we are creating.

The fifth will continue its mission to deliver outstanding social creative campaigns by leading with culture and a trusted, transparent and professional approach based at FOX Studios in LA.

The fifth has seen rapid growth since it was launched. The Fifth has executed campaigns for the world's most notable consumer brands out of its UK headquarters and hopes to duplicate its efforts in the US. Disney is one of the UK clients. The business received an award for its work with the video sharing website.

As THE FIFTH expands its U.S. presence, it was important for us to find the right individuals to lead the creative vision for the company. We are excited to see how he shapes the future of our business because of his unique combination of creative skills and cultural vision.

About the fifth.

The Fifth began operations in the US in October of 2022.

The fifth agency is an award winning social agency. They want to do things differently. Their team of strategists, talent experts and creatives are based in London and LA and help their clients tell inspiring, entertaining and influential stories. They use their expertise in influencer marketing to give our clients a better understanding of social media and ensure that all touch points are influential.

The agency was founded on a shared understanding of what influence is and how to use it in a responsible way. They pride themselves on a fully transparent and accountable relationship with clients and creators and are leaders in standards.

You can learn more about the agency's work by visiting the website.

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Denise Penagos is a PR lead.

denise is an employee

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