HubSpot : What Spotify's Recent Layoffs Tell Us About the Future of Podcasting

by Samuel Pordengerg Jan 31, 2023 News
HubSpot : What Spotify


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There was a published date of January 31,23.

Here you will find news about HubSpot marketing. There are campaign deep dives, the latest marketing industry news, and tried and true insights from the media team.

The chief content and advertising business officer is one of the people who are leaving the company.

The company's operating expenses outpaced revenue. The company spends a lot of money in the podcasting space. Is the company seeing a return on this investment?

Over the past four years, there have been high-profile exclusive shows that have been brought in by Spotify.

  • The Joe Rogan Experience
  • Call Her Daddy by Alex Cooper
  • Archetypes with Meghan Markle
  • The Michelle Obama Podcast

Other companies that are related to podcasting have been acquired by Spotify.

  • Anchor, a platform for podcast hosting and distribution
  • Chartable, which tracks podcast chart rankings and reviews
  • Podsights, an insights and attribution platform
  • Megaphone, a tool for publishing, monetization, and show growth

The company laid off 5% of its staff last fall after canceling 11 in-house shows. Recent events at the streaming service could signal changes for the industry.

In 2020 there were over 1 million new shows launched. The saturation point for the medium was signaled by the drop in the number of new podcasts launched.

With the future of advertising dollars and audience attention in limbo, companies may be rethinking their investment in corporate and platform-exclusive shows.

I think that the industry will see an increased focus on independentPodcasters who rely on YouTube streams and audience funding to fund their work.

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