How Brands and Agencies Are Experimenting With ChatGPT

by Samuel Pordengerg Jan 31, 2023 News
How Brands and Agencies Are Experimenting With ChatGPT

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Genealogy site Storied used ChatGPT to generate backstories for the family in its ad.Storied

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When a genealogy website needed content for a series of online video ads, the company turned to a research group.

The buzzy machine learning tool was used to create a set of character back stories for a fictional family that would serve as the basis for the spots. The team claims it was able to pull together a polished campaign at a fraction of what it would have cost if it had not used human writers and artificial intelligence.

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