At Social Media Week: The Creatorverse, May 16–18 in NY, learn how the creator economy is transforming the marketing landscape. You need to register to get your early bird pass. When a genealogy website needed content for a series of online video ads, the company turned to a research group. The buzzy machine learning tool was used to create a set of character back stories for a fictional family that would serve as the basis for the spots. The team claims it was able to pull together a polished campaign at a fraction of what it would have cost if it had not used human writers and artificial intelligence.
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