Landmark content and marketing deal with Fox shows Disney’s faith in Hulu

by Lindsey Francy Jan 31, 2023 News
Landmark content and marketing deal with Fox shows Disney’s faith in Hulu

In-season streaming rights for Fox's slate, as well as a multi- platform marketing alliance, have been entered into by the two companies.

Family Guy, The Masked Singer, and Next Level Chef are just a few of the Fox entertainment shows that will continue to stream on the internet the day after their broadcast.

Rob Wade is a man.

The deal includes a major alliance between Fox and Hulu, which will allow the two brands to share presence across all Fox owned and external marketing channels. Rob Wade, CEO of Fox Entertainment said, "Our long-standing partnership with Hulu consistently generated impressive results and created an important pathway for our series to maximize viewer reach." The new deal will allow Fox to better serve audiences and bring visibility to premium content on its platforms.

"Continuing to be the next-day streaming home for current Fox hits, along with out-of-season episodes of Fox titles, reinforces Hulu's unique position in the streaming space." Fox has always been a great partner, but now Rob and his team are helping viewers understand where they can watch all of these shows.

The deal is important for two reasons. It shows that Disney sees a long-term future for the platform with Disney+. It sheds light on Fox's streaming strategy. While building its own platform Tubi, the company seems happy to license its intellectual property to third parties.