TikTok’s Coming for Amazon’s Search Traffic

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by Anna Munhin Jan 31, 2023 News
TikTok’s Coming for Amazon’s Search Traffic

People start shopping on Amazon.com when they search for earbuds, summer dresses, and other items. As TikTok aggressively draws traffic and becomes a more popular place for people to shop, its hold on that first step in a shopper's journey is loosened. Amazon's weakness is that it is not a fun place to browse or discover new trends. In the last festive quarter, 70% of consumers surveyed by Jungle Scout said TikTok was the most influential platform for gift ideas. In the next few months, shoppers will see a light in the navigation bar of the Amazon app that will take them to reviews and ads on the site. Don't think about it on Amazon. The goal is for shoppers to discover new things and buy from Amazon.