WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have announced a new knowledge partnership.
A new programme, The Effective CMO, will be launched by the partnership. The two organizations will work together to give marketers the skills and knowledge they need to succeed.
The Effective CMO programme will be exclusive for members of the marketing society.
- Quarterly releases of curated region-specific content to advance marketing effectiveness
- A programme of joint events throughout the year at various locations around the world
- A three-part CMO to CEO podcast series later in 2023
WARC's mission is to champion more effective marketing and our partnership with The Marketing Society will provide a new and exciting way to help marketers get to grips with the ever changing marketing landscape.
The Marketing Society's CEO said that she believed WARC was a valuable resource for marketing professionals. The Marketing Society is committed to helping our members grow, learn and flourish, so we are pleased to announce our knowledge partnership with WARC. I am looking forward to helping our members make their marketing even more effective through great stories of success and marketing intelligence.
The Effective & Impactful Strategy category is supported by The Marketing Society Awards.