Solwey and HubSpot Partner to Advance E-Commerce Businesses

by Samuel Pordengerg Jan 31, 2023 News
Solwey and HubSpot Partner to Advance E-Commerce Businesses

Effective marketing, sales and service tools are essential for startup success.

As a startup, it is important to have access to tools, platforms and strategies that can grow with you. A successful startup will require more robust communication features throughout its various stages of growth. This is where the help comes from.

When you're focused on building your company, it can be hard to maximize all of the value. Since there is no one-size-fits-all solution for startups, early-stage businesses often need help figuring out what works best for them.

Through one unique partnership, startup companies across industries are increasingly taking advantage of the plethora software, integrations and resources HubSpot makes available for inbound marketing, sales and customer service

What's the name of the company?

A B2B customer relationship management platform that delivers the expansive suite of tools a growing startup needs to provide premium customer service together in one location is what Hubspot is. The customer experience-centered set of sales and marketing tools that work seamless as one, the specializedCRM automation platform follows along your journey as you reach your target audience and turn them into paying customers.

The platform can change the way you sell.

  • Centralizing your customer data in one location, thus making it easy for all teams to access and manage. 
  • Speeding up sales cycles to avoid the risk of unwarranted customer churn.
  • Supporting marketing and sales efforts when nurturing leads.
  • Housing all customer communication methods, whether they reach out via social media, live chat or email, in one location. 
  • Providing real-time alerts to inform you as potential clients view offers or open emails, ensuring you can take prompt action.

HubSpot is trusted by 150,000 businesses in more than 120 countries. While the platform offers a wide range of resources to help companies maximize sales, startup can derive considerable value from using its five main "Hubs" The hubs are powerful. The true power of the company is unleashed when the solutions are utilized together. Solwey can help here.

What is the name of the person?

Solwey consulting uses data, design and software into custom solutions. The custom software designer and developer uses existing innovative tools and state-of-the-art technologies to provide a full suite of services.

Solwey is a trusted development and integration partner that can turn initial ideas into reality and established tools into never-before-seen solutions. Solwey has forged partnerships with some of the world's most progressive and respected tech companies.

With a 100% job success rate from Shopify, Solwey has helped businesses use the e- commerce platform to create and design custom software solutions. Only one percent of talent on Upwork qualifies for the honor of being expert-vetted by the custom software startup.

The Solwey partnership is a part of the HubSpot company.

It's important for the platform to partner with an entity that knows how to personalize solutions for different service areas. Sales and marketing tools need to grow with the startup as they scale. Solwey's team of senior designers and developers were invited by HubSpot to participate in its latest partnership program.

The marketing hub, sales hub, service hub, cms and operations hub are some of the Hubs that will be helped by Solwey. Solwey can be hired by companies looking to build out their e- commerce businesses. The focus of Solwey is to uncover additional opportunities for startups.

  • Marketing Hub
    • The Marketing Hub offers a list of tools proven to help startups grow web traffic and convert leads quickly, easily and at low costs. An all-in-one marketing solution, HubSpot’s Marketing Hub provides convenient metric tracking and data reporting and allows users to view various marketing channels from a single location. 
    • Uniquely suited to designed to produce successful inbound marketing campaigns, the Marketing Hub features built-in analytics, social media omnichannel automation, ABM tools, A/B testing, CTA buttons, advanced email reporting, web and email templates, mobile optimization, SEO optimization, and collaboration tools.
  • Sales Hub
    • With the goal of helping sales representatives become more efficient and effective with their outreach, contact management and pipeline management, the Sales Hub collects granular insight about every transaction and places this information in one easy-to-find location. Even with little to no coding skills, sales representatives can still greatly benefit from the Sales Hub’s automation capabilities and useful workflows.
    • HubSpot’s Sales Hub includes a 1-on-1 communication tool that allows you to communicate with visitors on your site, share unique information they’re requesting, collect leads, save contact information and send leads to the appropriate sales representative — all in one location. The comprehensive platform also provides automated outreach capabilities, with personalized follow-up emails, as well as templates, email tracking, scheduling, data sharing and real-time notifications sent to team members when prospective buyers open an email or click on a link/attachment. 
  • Service Hub
    • A whopping 93% of customers will likely make repeat purchases with companies that offer excellent customer service. The Service Hub is specifically designed to help startups better connect with their customers and turn them into “brand evangelists.” Long wait times in queues and robotic Q&As won’t get them there. HubSpot’s Service Hub helps startups better attract and retain customers with an elevated level of service, human interaction and customer satisfaction. Your team can also increase customer lifetime value by knowing where each customer is in their life cycle.
    • The HubSpot Service Hub streamlines customer communications with a ticketing system, a knowledge base, live chat features, one-to-one emails, a VOIP tool, video hosting and automation capabilities. The Service Hub can also help optimize campaigns with feedback surveys, built-in reporting tools and metrics reports based on customer goals.
  • CMS Hub
    • The HubSpot CMS Hub allows marketers and website developers to design and manage websites with ease. Web developers can appreciate the ability to build and support your website by providing targeted content all from only one platform,  and marketers can easily work toward business growth by merging all marketing and website efforts from just one platform. 
    • Bound with a suite of specialized tools, the CMS Hub allows developers to create engaging websites with sophisticated code while remaining easy and convenient enough for marketers of all skill levels to operate. The CMS Hub features a file manager, drag-and-drop editor, form creation, a blog, website and landing pages, design manager for custom templates and style creation, a website theme marketplace, custom domains, and advanced site navigation menus. 
  • Operations Hub
    • HubSpot’s newest Hub was created to tackle challenges operations teams may encounter by utilizing automation and reliable data to simplify their work. The Operations Hub — the newest Hub to the lineup — using one source of customer information, automates business processes and keeps teams aligned. Its full suite of operational tools provides your operations team access to a unified CRM platform that manages and syncs customer data, automates business processes, connects apps and flows data bidirectionally. 
    • The Operations Hub includes standard features, such as the ability to build dashboards and custom reports, as well as a number of special features. Users can benefit from automation for internal processes, duplicate contact management, automated maintenance and cleaning, data synchronization, record customization, custom field mapping, and notifications management. 

The data and platform needed for strategic customer service decisions are provided by each of the impactful Hubs. There will be more opportunities for startups to scale throughout the partnership. Tools and strategies from Solwey and HubSpot can help make your journey easier, quicker and simply better.

It was written by Andrew Drach.

Have you read?

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Overcoming the Challenges of Launching a Unique Business by Vanessa Lau.

Critical Mistakes to Avoid in Strategic Communication by Fotis Pantopoulos.

How to Plan Business Travel Effectively in 2023 by Robert Hoffman.

No Means No by Mark Petruzzi.

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