Dolby looks to ride on consumers seeking better entertainment experience

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by Lindsey Francy Jan 31, 2023 News
Dolby looks to ride on consumers seeking better entertainment experience

The audio-visual technology company has launched a campaign in India. Targeting end- consumers.

According to consumer studies, Indians have become more demanding of better entertainment experiences in the last two years and are willing to invest in the same.

The last couple of years have seen us consume a lot more content and we want the best experience. We should get the best experience if we have the best device. One insight we have picked up is that. Consumers of late are doing a two-pronged upgrade and they are investing in those upgrades. There is a device upgrade and a service upgrade.

A lot of consumers were looking for Dolby-enabled devices, according to the brand.

The survey found that audio quality was the most important factor in influencing consumer purchases of a mobile device.

There are partnerships with brands that it has collaborated with for the current campaign. These devices use technology.

How do you increase awareness and how do you educate consumers is a marketing challenge. The opportunity to do collaborative marketing like we have with this campaign is because of that.

Audio streaming platforms like Earshot, music streaming services like Gaana and Hungama Music, and also has a tie-up in place with SpiceJet for inflight entertainment are some of the things that Dolby works with. It supports live sports broadcasts as well as gaming players.

There are more than 1200 films that have been released in India in the past. The living room has the same experience. Regional OTT services are releasing their content in a new format.

He noted that there is no market for all of them and that there is a consumer behavior shift. You would continue to go to cinemas, you would continue to watch on your phone, and you would also watch on the couch. All of this will happen.

Tags: AUDIODolby TechnologyMarketingSameer Seth