The brand has been focusing on providing complete solutions that change how consumers create, deliver and experience content worldwide.
The company has a presence in India through cinema, TV, PC, smartphones, gaming, and automobiles and caters to passions such as movies, TV, music, podcasts, sports, and more.
The expectations of consumers for an enhanced and best-in-class audio-visual experience has never been higher in India.
In order to bring to life incredible experiences for their audiences across passions inherent in the Indian consumers, Dolby uses its innovative audio and visual technologies that empower artists who create content using its technologies and push their limits of creativity in order to bring to life incredible experiences for their audiences across passions inherent in the
The consumer campaign in India is titled "Dolby main Suna aur Dekha Kya", which means "Dolby Everywhere" in Hindi.
There is a fear of missing out in consumers.
The aim of the new campaign is to educate consumers about the difference between the two.
The Call-To-Action in the same is ingrained in the fact that consumers need to purchase a Dolby-enabled device and consume content on it to have an effect on the new campaign.
The creative direction of the campaign makes the audience feel like they're missing out on something because they don't have Dolby.
He said that the campaign hopes to induce the purchase of a Dolby-enabled device- #BuyInDolby.
The campaign for the new brand is based on three key consumer insights or findings of multiple consumer studies according to the comments made by the man.
The first insight behind the new campaign was that consumers know that high-quality sound and visual experiences can have a huge impact on the viewing experience and that is something that can make viewing exciting.
He stated that once consumers started experiencing the content in the best possible format there was no looking back and that consumers would continue to invest and experience the content in the best form.
Consumers are upgrading their devices like a better TV or a better phone at the same time they are also investing in better services according to the second insight.
He said that shifting from a single device standard definition subscription plan to an upgrade for a plan with multiple devices could be done.
The third and most important consumer insight was that when consumers use e-commerce platforms to buy devices online, the search volume for the word 'Dolby-enabled' or 'x' was more important than the price.
When we speak to our e- commerce partners, they give us a lot of confidence that there is a way to induce the purchase of a Dolby-enabled product.
The brand film showcases individuals from all age groups and proves that the target audience for the brand is actually age-agnostic - as all consumers can have an experience of entertainment through both Dolby Atmos and Dolby Vision.
After ten years of existence in India, the proposition has been a huge success.
There are more than 1200 theatrical Indian titles that have been released in Dolby Atmos in six Indian languages and they can be seen in more than 850 Dolby Atmos-enabled screens in India.
With technological advancement from 4G to 5G and with data packs and devices getting cheaper, India has emerged as a mobile-first country.
The experience on both Dolby-enabled mobiles and cinemas is not limited to the metros or India, but also to the heart of India-Bharat.
The brand partners will also run the campaigns in their different touch points like retail stores, digital platforms, etc., because the biggest asset of the campaign is collaborative marketing.
The main focus areas of the company.
The brand claims to work for the entire entertainment industry and only when content is created in Dolby, delivered in Dolby and played back on devices in Dolby, that the consumers get the complete experience.
We work with a lot of content creators, be it filmmakers or musicians, who use the audio and visual technology provided by the company. Our goal is to achieve something.
Give the creators the tools to bring what they create closer to their original intent, in the sense that they can bring into life the content in a way that they would've imagined it to be.
He went on to say that the delivery platforms through which the content is delivered is a key component of the entertainment segment.
"Dolby works with several broadcast services, Pay TV platforms, OTTs streaming services, audio and video streaming services for music and podcasts, and many other things."
He said that they do a lot of work with manufacturers of living room devices such as TVs, sound bars, smart speakers, and on-the-go devices.
What goes behind the scenes at the company?
One of the biggest challenges for Dolby over the years has been to drive awareness and to educate the consumer on what is and how to find the experience.
When consumers go to the cinema to see a movie or watch a show on a streaming service, they recognize the Dolby experience. He said that they work with their partners on the consumer journeys on their platforms and how they can use theirUI and UX in a way that the discovery of their content with the usage of our technology becomes easy.
The goal of the brand is to give a spectacular experience to the audience no matter what environment they are in.
The brand aims to continue working with content creators in different languages and to enable their content through its proposition, according to the reply given by the brand's CEO.
There is a lot of work that we do in India with regional services, and we are very bullish about that. There is a lot of content that we will focus on in the next couple of years as we continue to work on the content side in the regional space.
In order to ensure that the consumer gets the best possible experience in whichever environment they are in, the brand forayed into the auto space, partnering with players such as Mercedes Benz and Volvo.
One space that we believe has a lot of potential is what we've got into.
Through the five cut-offs that the brand has created for each of its partners with the usage of Dolby Vision and Dolby Atmos, it is an opportunity for advertisers to also create their ads using the technology.
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