Corey Shader Explains: 5 Exceptional Small Business Marketing Strategies For 2023

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by Anna Munhin Jan 31, 2023 News
Corey Shader Explains: 5 Exceptional Small Business Marketing Strategies For 2023

Business success is dependent on marketing. If you want to make a difference in the future, you need to come up with a marketing plan now.

Having the right strategy that works for your business and your target customers will help you increase sales, improve customer retention and enhance the reputation of your brand.

There are five marketing strategies for small businesses.

1. Utilize Google My Business

For the first time, many consumers will find your business on the internet. It will be difficult for you to expand your consumer base if you can't find you.

One of the best places to start is with the use of GMB. Small businesses that target a local market are more likely to use this tool.

You can give your business a better chance of showing up in local business listings by setting up a GMB listing. It is possible for your business to appear near the top of the list when someone searches for "best restaurant near me."

2. Establish Yourself as an Expert

New customers need trust in order to succeed. People buy things from businesses that they think can be trusted. Establishing yourself as an expert in your field is a great way to build trust.

Content marketing is one of the leading ways to do that. This can include posts on the internet. Content that is non-salesy can be created around products and services.

Provide value to consumers by helping them solve a problem instead of pretending that you are the best.

3. Create Multiple Channels

You should use multiple ways to reach potential customers in your marketing strategy. Creating pages on all social media platforms makes sense in the future. Email marketing and paid digital ads are possibilities.

Make sure that your marketing message is cohesive across all channels, even if it's tailored to one platform. You can reach your target audience with a multi-pronged approach.

4. Don't Forget Personal Branding

Consumers are diving deeper than just surface-level. It's important for you to build your own brand because they want to know the people behind the business.

Small business owners are often more accessible than leaders of large corporations. Make sure that you have well-built personal social media pages on all the platforms that your business uses.

It's not necessary to reveal all the details of your personal life in order to boost your business' brand.

5. Use Data to Make Decisions

Business owners can use the digital age to track their marketing efforts. Data should be used to help businesses make decisions about marketing, according to the author.

This also includes who to target and where to target them, as well as how to cater the message so it's most effective. Don't ignore the information. Use it to your advantage, embrace it.

AboutCorey.

In addition to being a self-made entrepreneur, consultant, investor, real estate developer, and founder of several companies, the man is also an investor. Most of the time, it's operating out of Ft. Lauderdale,Corey's work spans across the nation, from consulting for start-ups to sitting on the board of digital media. Young businesses can benefit from the help of a consultant such asCorey. Shader takes pride in challenging others to push themselves to be their best and he encourages others to do the same.

The production of this article was not done by the journalists. The views of Devdiscourse are not reflected in the facts and opinions that appear in the article.