Lefty said that Jimin was the biggest influence during the Paris Men's Fashion Week.
Lefty published insights on the Paris Men's Fashion Week. Jimin, who recently became Dior's newest global brand ambassador, was named the biggest cityinfluencer topping the list, beating out stars such asKylie Jenner andRosalia.
According to the analysis, Jimin's two posts for Dior created an Earned Media Value of $17 million, which accounted for half of Dior's total Earned Media Value. Dior's EMV shot up by 370% with $35.1 Million, which was more than twice its nearest competitor on the list. When Jimin received his appointment with Dior, he was fully dressed in Dior during photoshoots and content for his W Korea special magazine.
Lefty's analysis stated that Jimin's attendance at the Dior Winter23 show was a huge success. According to Lefty's Ramos, the posts had generated over 13 million dollars. Lefty is a platform that helps brands and agencies to manage top-performing influencer programs.
The posts about Jimin's appointment generated a lot of excitement on the internet. They became the most engaged with ever after sending him on top of the worldwide trends and leading popularity on the search engine. Jimin's Dior-related posts on IG have surpassed 2 million likes, with the original one at 3.8 million likes, and the ones on his account are both close to 10 million likes.
Dior acknowledged Jimin as the main character of the event when they retweeted a post by WWD about it. His appointment resulted in Dior's stock price going up to 791 Euros per share. Fans continue to buy Dior products because of his brand king status.
Jimin is the first Asian Global Brand Ambassador for Dior, and as fans have noticed, brand executives from Tiffany and Co and Givenchy have followed him on the social networking site.