The hottest thing on the marketing talk-track since TikTok has been Openai's chatgppt. Is it just the newest shiny object in a digital marketing world filled with them?
Over the last few years, artificial intelligence has assisted the marketing world in many ways.
The marketing game has just begun to discover the potential of the new level of artificial intelligence with the release of the Artificial Intelligence Kraken. It is more than one person who is buying in. Microsoft plans to invest a measly $10 billion in Open Artificial Intelligence, which is worth a measly $29 billion.
I joined a call with marketing and advertising professionals to discuss the latest in artificial intelligence and its implications for marketing. There were differing opinions on whether or not the tool was a good one to help us do better marketing.
The latest iteration of the tool is important for the marketing world and we shared how we are using it. It is not yet at the stage where it can be used as a complete tool. When it comes to the education world where teachers need to determine if students are writing their own papers, good artificial intelligence chat is just as difficult.
We are currently using a messaging service.
- Inspire ad copy or subject line versions (about one in five are somewhat on target).
- Create thought leadership content (provides some good ideas and direction).
- Supplement or enhance job postings (came up with some stuff that help round out a job rec).
- Write alternate code versions (surprisingly good).
- Power website chatbots (still testing, but this should be a layup).
I asked the author of the article about how digital marketers should use it.
One of the key ways that digital marketers can use ChatGPT is to create highly engaging chatbots. …The advanced natural language understanding capabilities of ChatGPT enable chatbots to understand customer intent and respond appropriately, which can lead to a more satisfactory experience for the customer.
Another way that digital marketers can use ChatGPT is to generate high-quality content. The language generation capabilities of ChatGPT can be used to create compelling product descriptions, blog posts, and other types of written content. This can save marketers a significant amount of time and effort, while also helping to ensure that the content is of high quality and engaging. Additionally, ChatGPT can be used to generate a wide variety of content in different languages and styles, which can help to reach a global audience.
In conclusion, ChatGPT is a powerful tool that digital marketers can use to enhance their marketing efforts. By leveraging its capabilities for chatbot development, content generation, and social media monitoring, marketers can save time and effort while also providing a more engaging and personalized experience for customers. However, it’s important to mention that the model still requires a lot of human supervision and fine-tuning so it can deliver a good performance, so the implementation should be done by experienced engineers and data scientists.
I wondered if they made us feel less threatened by putting that last line in.
Digital marketing can be a real drag… But what if I told you there’s a way to take the drudgery out of digital marketing and make it fun again? Introducing ChatGPT, the AI-powered, party animal of the marketing world…
ChatGPT is like having your own personal, virtual copywriter, customer service representative, and social media guru all rolled into one. And the best part? Unlike some of your coworkers, ChatGPT never takes a coffee break and is always ready to work…
Imagine having a chatbot that can make jokes and carry on witty banter with your customers, all while recommending the perfect product for their needs. It’s like having your own personal stand-up comedian, but without the risk of offensive material or hecklers…
Say goodbye to staring at a blank page and hello to high-quality, SEO-friendly content that will have your readers begging for more… In other words, it’s like having a team of ghostwriters, but without the need for complicated NDAs and exorbitant paychecks.
But the fun doesn’t stop there, ChatGPT is also a social media superstar… ChatGPT will do the heavy lifting for you, so you can focus on coming up with clever hashtags and witty captions. And let’s be real, who doesn’t love a good hashtag?
Now, I know you’re probably thinking, “This all sounds too good to be true, what’s the catch?” And while it’s true that ChatGPT is not a magic bullet, it does require some fine-tuning and human supervision to get the best results. But think of it this way, even the most skilled party animal needs a designated driver. And when it comes to ChatGPT, that designated driver is you (or your team of engineers and data scientists)… So, what are you waiting for? Let ChatGPT be the life of your marketing party.
P.S. And if you’re wondering if ChatGPT is good at planning parties, the answer is yes, it’s a blast, pun intended.
It was written by a bot, so what do you think?
It isn't a set-it-and-forget-it panacea solution as it stands right now. Sam Altman, the company's CEO, says that it is limited, but good enough to create a misleading impression of greatness.
It is not a good idea to rely on it for anything important at the moment. Humans need to provide context, refine it, lead it, and rewrite copy. It is still free, so try it now.
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