How To Increase The Visibility Of Your Marketing Team

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by Jacob Solomon Jan 30, 2023 News
How To Increase The Visibility Of Your Marketing Team

May Mobility has a vice president of marketing and communications.

Adapting a brand strategy to suit her company's target market

Getty.

Marketing departments used to be seen as cost centers because they relied on brand strategies and expensive advertising campaigns that were hard to measure. All that is the same. Marketing needs to be seen as a revenue driver rather than a service organization. Chief marketing officers are expected to drive revenue growth. The organization needs to understand the significance of the marketing function and how best to collaborate in order to increase visibility for the marketing team.

You can teach team members how to collaborate with marketing through education. You'll be able to promote the marketing team's contributions and show how the marketing team's goals ladder up to overall company objectives

There are several ways to increase the visibility of your marketing team.

It is possible to create a marketing and communications page on the intranet. If you want employees to understand marketing's areas of responsibility and who the go-to person is for each function, you need to post an organizational chart. Links to company logos, brand assets and the company event calendar are included in the list. There is a button on the page that links to a form where cross-functional teams can request assistance from the marketing team. Email addresses like Finance@ and Engineering@ can be used to distribute relevant content.

Hold marketing and communications office hours.

Office hours are one way to increase the marketing team's visibility. If you want to change team members on a staffing calendar, try a few times a month. Employees can meet the team, ask questions and get feedback. Anyone can attend online sessions that you host.

Make sure the marketing team has a regular spot at company meetings. Marketing can use that to share road maps, business updates and successes. highlight key milestones that contribute to the company's overall objectives and showcase individual team members to educate employees

Create a limited-edition piece of swag.

The perfect gift is a limited- edition item. Adding your brand to appropriate items will help the organization become brand ambassadors. Team culture and engagement can be built with custom swar boxes. Ask for samples from the vendors before you go. This approach is the best way to make sure you have a good experience for your employees.

There are many ways in which to promote the marketing team. Visibility can improve the team's productivity and efficiency by helping marketing be seen as a valuable partner. That is a powerful success formula.

Forbes Communications Council is for executives in public relations, media strategy, creative and advertising agencies. I don't know if I qualify.