With a 30-year history in manufacturing the world's most recognizable beauty brands, Cosmetica Laboratories Inc continues to trailblaze the industry with a multi-layer marketing approach. Following ground-breaking successes such as an immersive pop-up in NYC and the BeautyMatter NEXT award for best contract manufacturer, cosmetica announces a bold extension to their marketing strategy. The approach will include a virtual product showroom. Both will be launched through a bodega themed showcase.
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The new product launch is a collaboration with social media personalities and industry professionals. To create engaging and educational demonstrations that capture product attributes, and behind-the-scenes action of the collection, the content creators collaborated with cosmetica.
The collection looks at what happens when you mix innovative products with scientific formulas. The collection shows the passion, skill, diversity, and innovation in the lab and throughout their team. It has been an honor to watch and learn from the product development professionals at Cosmetica how their innovation process works to predict the trends of the future.
The result of this collaboration will be exclusively launched at the MakeUp in LA tradeshow on February 16th and 17th at the LA Convention Center, with head-turning activations from a virtual reality lab tour, a pop-art supermarket-inspired theme, and a digital experience that will be
The new digital footprint will be launched. A new virtual showroom for customers and sales education will be rolled out in the years to come. This is the culmination of a year-long digital makeover that resulted in a full redesign of the platforms.
Our marketing strategy continues to evolve to meet the needs of our customers. Maria Osorio is the Director of Marketing and Product Development at cosmetica labs.
About Cosmetica Laboratories
The world's most famous brands are being developed by a Canadian innovation house. We manufacture and develop color cosmetics. Our team of experts work with established brands and high-profile market entrants to create award winning formulas. A state-of-the-art innovation hub is located in Los Angeles.
There is a website where you can find cosmetica labs.
The company's website: www.cosmeticalaboratories-inc.
Further information can be found at ccopetti@cosmeticalabs.com.
