ViewLift Bolsters Commitment to Market with Leadership Hire

ViewLift, a global leader in end-to-end streaming and OTT solutions, announced vital moves in Europe as part of the company's commitment to revolutionizing content consumption and OTT viewer engagement.

“We look forward to interacting with far-sighted brands looking to replace traditional ways of customer engagement with appealing content and new distribution models.”

Rick Allen will speak at the ISE Europe's Content Production and Distribution Summit.

Rick Allen, ViewLift's CEO, will give an opening keynote at the Content Production and Distribution Summit in Barcelona, Spain on January 31, 2023.

Rick will show attendees how to use video streaming and specialized content to reach and engage customers directly.

There is a new currency called connection. Fostering direct relationships with consumers instead of relying on old school yet expensive prime TV slots and other similar platforms is a current, realistic opportunity for even emerging brands. We will be interacting with far-sighted brands looking to replace traditional ways of customer engagement with appealing content and new distribution models.

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There is a person returning to View Lift.

The General Manager of Europe and Asia will be returning to ViewLift as the Head of Product.

Gallo was the leader of the global development and implementation of new initiatives. Gallo ensured that customer needs were at the forefront of product decisions when he was at LaLiga Tech.

Gallo was the leader of ViewLift's sales in Europe, the Middle East, and Africa. He was responsible for the go-to-market strategy in his region.

Gallo has led significant digital transformation projects for FC Barcelona andMoto GP.

Rick Allen, CEO of ViewLift, said that Europe and Asia are fast becoming video streaming and OTT hot spots due to their cultural and linguistic diversity. Europe's subscription revenues are expected to reach $18. 24 billion by the year 2025. ViewLift customers can be helped stay ahead of the curve with tailored solutions that maximize their OTT tech investment. He will raise the bar when he returns to View Lift.

Krishna Subramaniam is the co-founder and CEO of Captiv8.

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