Real-time marketing can increase sales.
The pressure for marketers to use data to positively impact sales has increased with more and more data. According to a white paper, 80% of CEOs think marketers will drive company growth. Real-time marketing means responding to customers in the moment, ensuring that their needs are met no matter what stage of their purchasing journey they are on, or which platform or device they are using to interact with the brand
Real-time technology can be used to improve marketing spend.
Data could be utilized to deliver personalization.
Data is the key to delivering personalized messaging and recommendations to consumers, and allows companies to address customers at the appropriate times in their purchasing journey.
Data can be used effectively to reduce marketing costs and provide a better customer experience.
Reducing noise in marketing communications is the goal. Over the past few years, real-time marketing has been the most influential trend in marketing, according to a chief technology officer at a company. It is possible to deliver a more targeted and relevant message if we can identify the signals that customers are sending.
There are real-time technology solutions.
Retailers and consumers benefit from real-time technology. From online chats that provide immediate customer service, to discount codes sent to customers as they abandon their online shopping carts, there are many ways that this technology is a win-WIN situation. Triggering content at the right time will affect customer behavior.
This requires effective data collection from many different sources, whether that be mobile, email, in- person at the point-of-sale, through social media, or any of the other platforms consumers frequent today.
The cost of providing real-time data should be considered by brands when deciding where to put it.
The customer experience.
The stakes are high for businesses to become in tune with consumer behavior and interests. Customer experience is more important than price and product in differentiating a brand. Customers are interacting with brands on a wide range of channels. In order to create dynamic and personalized experiences that span the entire lifecycle of a contact, high-performing marketing teams need to map out these touch points. It is easier to spot a bad experience now. Expectations are based on speed and convenience.
There are challenges to real-time marketing. There are security and compliance issues to consider, as well as the technological demands of storing and processing the data. The benefits are far more important than any of the hurdles.
Artificial intelligence and machine learning give brands the tools to create personal interactions with their marketing.
