Lux brand ONN talks of ‘total comfort’ in new campaign

avatar
by Anna Munhin Jan 29, 2023 News
Lux brand ONN talks of ‘total comfort’ in new campaign

Positive health behavior is talked about in the campaign.

By exchange4media staff

Health

The role of health insurance in changing lives of people by empowering them to lead healthier lives has been promoted by the new brand campaign of the company. We are proud that we pioneered this model of health insurance that spans the boundaries of an indemnity-based model by focusing on proactive health- care for our customers. Customers are brand ambassadors in the campaign. To see our customers endorsing us gives us immense satisfaction. One of the things that unite the customers in the film is their desire to change their lives by walking every day and taking care of their health. Bathwal said they hope the films will encourage people to walk 10,000 steps a day.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

South Indian markets are the focus of the campaign.

2 min read by exchange4media staff.

Bausch + Lomb

Ahead of the festive season in southern India, the FCB Group India has launched a digital campaign called 'BeASuperstar'.

The goal of the campaign is to shine a light on the advantages of switch to contact lens in a light-hearted way while telling a story that is authentic to the market it is set in. The audience in the south could relate to the storyline.

The head of marketing at the company said that connecting with consumers has always been a core part of the company's work. We launched a new campaign on the occasion of the important festival of Pongal in South India. Our narrative takes you to the colourful and larger than life world of South Indian cinema and is a celebration of the love and admiration that the people of South India have for their Superstars. The unusual story unfolds in a very memorable way which should strengthen brand recall and awareness.

The freedom to think of ideas that are a bit unexpected for a healthcare brand is something thatBausch & Lomb gives us. As the focus was more on the South market, we had to find the perfect setting for the story to remain relevant throughout the year. The world of southern cinema and the reverence their audience has for their Superstars defined the story's outline.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

The Motion Content Group will be making 10 feature films this year.

By exchange4media staff

Motion

GroupM's Motion Content Group is going to invest Rs 300 cr into content production as it enters the movie business. This is the first time Motion will be doing films, and they will be making 10 feature films this year. Motion has big plans for next year. The Coca-Cola team in Chennai will host the first ever Coke Studio show in any Indian regional language. 2023 is going to be a turning point for motion. With the launch of movies, we will see a new chapter in Motion, as we will be able to produce web shows and TV shows.

He said, "Motion Content today is a Rs 300-crore business and we will invest the same amount of money in producing ourselves or our own intellectual property." There is a television show in collaboration with a TV station. The show takes viewers on a journey through India's past, present and future. The show will last for an hour each time. GroupM launched Motion Content Group (Motion) in order to meet the ever-growing market demand for new economic models for premium content. This will be the first time that the group will be producing films, but they have been making web shows and TV shows. GroupM is custodian of a lot of advertising that our brands do. If we want to deliver the best for our clients, we need to create a strong platform side as well. It has become difficult to predict what content to invest in due to the volatility in the markets. Motion can start working with platforms once they are able to produce more and better-quality content, because if they produce more with better quality, it will engage better with consumers. He said, "If they engage better with consumers, our brands, and our clients will be benefited." There are people who put a lot of money and there are people who don't invest. Movie as a format is one of the most powerful ways of telling a story and when you move from theatre to OTT to a television platform a story gets viewers and is consumed by millions again and again. It forms a core part of the content that goes on OTT and television. None of these works or shows are branded. You will not see Meta in the show. Someone from the search engine will talk about the future. There won't be a brand plug in for the session on the cloud.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

The contest provides a platform for female photographers to showcase their skills.

2 min read.

Nikon

An annual digital contest aimed at empowering and elevating the voices of professional and amateur women photographers in India has been launched byNikon India.

The contest serves as a platform for female photographers to showcase their skills, gain exposure and establish connections with the industry's top professionals. The initiative allows women to showcase their talent and skills while breaking gender stereotypes and encourages more women to join the field of photography.

The Managing Director of the company said that the lens of a camera is not just an instrument to capture reality but also a tool to create change. Our effort to promote diversity and inclusion in the photography industry is exemplified by our newest campaign. We hope that the outstanding work that the participants will submit this year will inspire and empower women photographers in India. Through this contest, we hope to pave the way for the future where the stories are shared and celebrated equally.

The theme of this year's contest is "That's Me!", which encourages women photographers and videographers to submit one photograph or video that they identify with the most, along with a short description of the image/ video and how it reflects their perception of themselves.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

The new campaign celebrates individualism and freedom.

2 min read by exchange4media staff.

#BeGenFree

Liqvd Asia has collaborated with a brand.

The campaign encourages men and women to celebrate their individuality with their grooming and styling products.

Consumers who want to break free from the stereotypes and adapt every progressive attribute of all the generations in their way of being are the target of the new messaging.

We did not want the audience to be pigeonholed. #BeGenFree was created to create a wider appeal for Vega. Anish Varghese, Chief Creative Officer, Liqvd Asia, said that the community is a mix of different groups.

We thought we'd step it up by introducing a digital campaign that encourages self-assurance, celebrates individuality, and fosters a sense of community after the success of our last award-winning campaign. The #BeGenFree was created due to the self-focus position we are adopting as a brand. Both men and women have the freedom to say what they want. Team Liqvd Asia will connect our target audience with our elevated line of communication.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

The media agency won two gold, four silver and eight bronze metals for its impactful campaigns.

3 min read by exchange4media staff.

MadisonMedia

Madison Media was named the Media Agency of the Year. The agency walked away with two gold, four silver and eight bronze metals. The ninth edition of the e4m Prime Time Awards was held in Mumbai.

Madison Media received a gold medal for its campaign for Asian Paints. The media agency won silver metals under the category of best use of celebrities on tv. It won silver metal in the Best Use of News Channel and Best Use of Regional Entertainment Channel categories for its campaigns for its clients.

The best use of TV to launch a product or service category was won by the media agency. The agency won a bronze for its campaign for Asian Paints under the Best Use of Entertainment Channel category.

The Best Use of Regional Entertainment Channel campaign was won by Madison Media. The best use of sports channel was the subject of the campaign.

The works done in the television advertising domain are acknowledged by the Prime Time Awards.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share

The agency will be working on all brand marketing campaigns.

By exchange4media staff

lintas

Lowe Lintas will be the creative agency for the national launch campaign.

Lowe Lintas will be designing and executing all brand marketing communication campaigns for the company.

Siddharth said that they were excited with the new partnership. Lowe Lintas is one of the largest creative agencies in India and has created great success for some of India's leading brands. The Lowe Lintas team knows a lot about our sector. We are looking forward to a long term partnership with Lowe Lintas.

He said that Lintas would be responsible for the overall brand strategy, consumer insight mapping, communications planning, creative development, multimedia campaign creation and management.

Lowe Lintas believes that effective advertising can create magic for even categories that our consumers don't think of and engage with on a daily basis. Even a low-engagement product can be made important by revealing surprising information in an exciting and relevant way in the Skipper campaign. We are very excited with the vision of the category, the matchless quality of their products, and their ambition to make a mark on a national scale, and we are looking forward to partnering them and building a legacy that can define the category.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on

There are a number of social media sites, such asInstagram, LinkedIn, and Facebook.

Tags Lux Onn Wunderman Thompson

There is a share share